How Shopify and Tertulia compare
Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.
Tertulia for Authors is a website built around the books. Enter an ISBN or ASIN and it imports the covers, descriptions, reviews, and buy links, then adds a blog, an events calendar, and a mailing list. Pro adds direct sales and newsletters. That is real strength. If the site should come from the catalog instead of a blank page, Tertulia is built for exactly that.
Where they are different
Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.
Choose Tertulia when the center of the work is the book catalog: imported pages, retailer links, events, a reader magnet, and direct ebook, audiobook, print, and merchandise sales with no Tertulia commission.
Compare features
What's on Shopify and Tertulia
A check means that capability is available. Shopify and Tertulia are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteShopify: IncludedTertulia: Included
- Custom domainShopify: IncludedTertulia: Included
- Theme and fontsShopify: IncludedTertulia: Included
Public content
- BlogShopify: IncludedTertulia: Included
- Reader engagementShopify: IncludedTertulia: Included
- Showcase pagesShopify: IncludedTertulia: Included
- Shop pagesShopify: IncludedTertulia: Included
Reach and quality
- SEOShopify: IncludedTertulia: Included
Audience and email
- AudienceShopify: IncludedTertulia: Included
- Marketing emailsShopify: IncludedTertulia: Included
- Campaign workflowsShopify: IncludedTertulia: Not included
Messaging
- Built-in chatShopify: IncludedTertulia: Not included
- Messaging CenterShopify: IncludedTertulia: Not included
Commerce
- Shop paymentsShopify: IncludedTertulia: Included
- Orders and fulfillmentShopify: IncludedTertulia: Included
Team
- Admin usersShopify: IncludedTertulia: Not included
* Note: This table does not capture every feature of Shopify or Tertulia, and is not intended as a comprehensive list. We keep this page current, but Shopify or Tertulia may add or remove features that are not shown here.
Shopify vs Tertulia pricing
Compare plans, prices, and what it costs to get started.
Shopify
Current plans and prices
See what Shopify charges on their pricing page.
Tertulia
Current plans and prices
See what Tertulia charges on their pricing page.
Cardel: An alternative to
Shopify and Tertulia
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Shopify or Tertulia?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Shopify or Tertulia when you want your work, audience, and sales in one place. The feature list on this page shows where Shopify and Tertulia are marked.
Can I use Cardel with Shopify or Tertulia?
Yes. Cardel pages can link out to other products, so you can keep Shopify or Tertulia for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Shopify and Tertulia?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Shopify and Tertulia set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Shopify or Tertulia to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Shopify, and Tertulia
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