How Shopify and Webflow compare
Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Where they are different
Shopify
- Shopify's blog and pages serve the store.
- Shopify Inbox handles chat.
- Shopify doesn't manage scheduling natively.
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Compare features
What's on Shopify and Webflow
A check means that capability is available. Shopify and Webflow are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteShopify: IncludedWebflow: Included
- Custom domainShopify: IncludedWebflow: Included
- Editor ModeShopify: IncludedWebflow: Included
- Theme and fontsShopify: IncludedWebflow: Included
Public content
- BlogShopify: IncludedWebflow: Included
- Reader engagementShopify: IncludedWebflow: Not included
- Showcase pagesShopify: IncludedWebflow: Included
- Shop pagesShopify: IncludedWebflow: Included
Reach and quality
- SEOShopify: IncludedWebflow: Included
Audience and email
- AudienceShopify: IncludedWebflow: Not included
- Marketing emailsShopify: IncludedWebflow: Not included
- Campaign workflowsShopify: IncludedWebflow: Not included
Messaging
- Built-in chatShopify: IncludedWebflow: Not included
- Messaging CenterShopify: IncludedWebflow: Not included
Commerce
- Shop paymentsShopify: IncludedWebflow: Included
- Orders and fulfillmentShopify: IncludedWebflow: Included
Team
- Admin usersShopify: IncludedWebflow: Included
- Per-admin permissionsShopify: IncludedWebflow: Included
- AI AssistantShopify: IncludedWebflow: Included
* Note: This table does not capture every feature of Shopify or Webflow, and is not intended as a comprehensive list. We keep this page current, but Shopify or Webflow may add or remove features that are not shown here.
Shopify vs Webflow pricing
Compare plans, prices, and what it costs to get started.
Shopify
Current plans and prices
See what Shopify charges on their pricing page.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Cardel: An alternative to
Shopify and Webflow
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Shopify or Webflow?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Shopify or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Shopify and Webflow are marked.
Can I use Cardel with Shopify or Webflow?
Yes. Cardel pages can link out to other products, so you can keep Shopify or Webflow for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Shopify and Webflow?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Shopify and Webflow set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Shopify or Webflow to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Shopify, and Webflow
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