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ShopifyvsWix

Shopify is the commerce platform: storefront, checkout, inventory, POS, email, and inbox. Wix builds any site with an app market, bookings, stores, chat, and email marketing.

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How Shopify and Wix compare

Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.

Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.

Where they are different

Shopify

  • Shopify's blog and pages serve the store.
  • Shopify Inbox handles chat.
  • Shopify doesn't manage scheduling natively.

Wix

  • Wix adds features through apps and plan upgrades.
  • Wix's inbox gathers chat and forms.
  • Wix is designed for any business.

Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.

Choose Wix when you need breadth: any layout, any app, any business type.

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What's on Shopify and Wix

A check means that capability is available. Shopify and Wix are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Shopify: Included
    Wix: Included
  • Custom domain
    Shopify: Included
    Wix: Included
  • Editor Mode
    Shopify: Included
    Wix: Included
  • Theme and fonts
    Shopify: Included
    Wix: Included

Public content

  • Blog
    Shopify: Included
    Wix: Included
  • Reader engagement
    Shopify: Included
    Wix: Included
  • Showcase pages
    Shopify: Included
    Wix: Included
  • Shop pages
    Shopify: Included
    Wix: Included

Reach and quality

  • SEO
    Shopify: Included
    Wix: Included

Audience and email

  • Audience
    Shopify: Included
    Wix: Included
  • Email templates and From addresses
    Shopify: Included
    Wix: Included
  • AI Email Template Builder
    Shopify: Included
    Wix: Included
  • Marketing emails
    Shopify: Included
    Wix: Included
  • Campaign workflows
    Shopify: Included
    Wix: Included

Messaging

  • Built-in chat
    Shopify: Included
    Wix: Included
  • Messaging Center
    Shopify: Included
    Wix: Included

Commerce

  • Shop payments
    Shopify: Included
    Wix: Included
  • Orders and fulfillment
    Shopify: Included
    Wix: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Shopify: Not included
    Wix: Included

Team

  • Admin users
    Shopify: Included
    Wix: Included
  • Per-admin permissions
    Shopify: Included
    Wix: Included
  • AI Assistant
    Shopify: Included
    Wix: Included

* Note: This table does not capture every feature of Shopify or Wix, and is not intended as a comprehensive list. We keep this page current, but Shopify or Wix may add or remove features that are not shown here.

Shopify vs Wix pricing

Compare plans, prices, and what it costs to get started.

  • Shopify

    Current plans and prices

    See what Shopify charges on their pricing page.

    See Shopify pricing

  • Wix

    Current plans and prices

    See what Wix charges on their pricing page.

    See Wix pricing

Cardel: An alternative to
Shopify and Wix

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Build Your SiteSee Cardel pricing

Common questions

  • Is Cardel an alternative to Shopify or Wix?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Shopify or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Shopify and Wix are marked.

  • Can I use Cardel with Shopify or Wix?

    Yes. Cardel pages can link out to other products, so you can keep Shopify or Wix for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Shopify and Wix?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Shopify and Wix set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Shopify or Wix to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare Cardel, Shopify, and Wix

Cardel vs Shopify

Cardel vs Wix

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