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Stan StorevsTertulia

Stan Store is a link-in-bio store for courses, downloads, calls, and memberships. Tertulia builds an author website from an ISBN, with a list, events, and direct book sales.

How Stan Store and Tertulia compare

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Tertulia for Authors is a website built around the books. Enter an ISBN or ASIN and it imports the covers, descriptions, reviews, and buy links, then adds a blog, an events calendar, and a mailing list. Pro adds direct sales and newsletters. That is real strength. If the site should come from the catalog instead of a blank page, Tertulia is built for exactly that.

Where they are different

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Choose Tertulia when the center of the work is the book catalog: imported pages, retailer links, events, a reader magnet, and direct ebook, audiobook, print, and merchandise sales with no Tertulia commission.

Compare features

What's on Stan Store and Tertulia

A check means that capability is available. Stan Store and Tertulia are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Stan Store: Not included
    Tertulia: Included
  • Custom domain
    Stan Store: Not included
    Tertulia: Included
  • Theme and fonts
    Stan Store: Included
    Tertulia: Included

Public content

  • Blog
    Stan Store: Not included
    Tertulia: Included
  • Shop pages
    Stan Store: Included
    Tertulia: Included

Reach and quality

  • SEO
    Stan Store: Not included
    Tertulia: Included

Audience and email

  • Audience
    Stan Store: Included
    Tertulia: Included
  • Marketing emails
    Stan Store: Included
    Tertulia: Included
  • Campaign workflows
    Stan Store: Included
    Tertulia: Not included

Commerce

  • Shop payments
    Stan Store: Included
    Tertulia: Included
  • Orders and fulfillment
    Stan Store: Included
    Tertulia: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Stan Store: Included
    Tertulia: Not included

* Note: This table does not capture every feature of Stan Store or Tertulia, and is not intended as a comprehensive list. We keep this page current, but Stan Store or Tertulia may add or remove features that are not shown here.

Stan Store vs Tertulia pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Stan Store and Tertulia

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Stan Store or Tertulia?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Stan Store or Tertulia when you want your work, audience, and sales in one place. The feature list on this page shows where Stan Store and Tertulia are marked.

  • Can I use Cardel with Stan Store or Tertulia?

    Yes. Cardel pages can link out to other products, so you can keep Stan Store or Tertulia for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Stan Store and Tertulia?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Stan Store and Tertulia set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Stan Store or Tertulia to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.