Is Cardel an alternative to Stan Store or WordPress?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Stan Store or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Stan Store and WordPress are marked.

Can I use Cardel with Stan Store or WordPress?

Yes. Cardel pages can link out to other products, so you can keep Stan Store or WordPress for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Stan Store and WordPress?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Stan Store and WordPress set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Stan Store or WordPress to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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Stan StorevsWordPress

Stan Store is a link-in-bio store for courses, downloads, calls, and memberships. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.

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How Stan Store and WordPress compare

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.

Where they are different

Stan Store

Stan is a page at stan.store/you.
Stan emails from its platform.
Stan books calls with payment.

WordPress

WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
WordPress email is Jetpack newsletters or a plugin.
WordPress accessibility and SEO depend on your theme and plugins.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.

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What's on Stan Store and WordPress

A check means that capability is available. Stan Store and WordPress are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Stan Store: Not included
WordPress: Included
Custom domain
Stan Store: Not included
WordPress: Included
Theme and fonts
Stan Store: Included
WordPress: Included

Public content

Blog
Stan Store: Not included
WordPress: Included
Shop pages
Stan Store: Included
WordPress: Included

Reach and quality

SEO
Stan Store: Not included
WordPress: Included

Audience and email

Audience
Stan Store: Included
WordPress: Included
Marketing emails
Stan Store: Included
WordPress: Included
Campaign workflows
Stan Store: Included
WordPress: Not included

Commerce

Shop payments
Stan Store: Included
WordPress: Included
Orders and fulfillment
Stan Store: Included
WordPress: Included
Scheduling and bookingsLink to external scheduling available on Starter.
Stan Store: Included
WordPress: Not included

Team

AI Assistant
Stan Store: Included
WordPress: Included

Feature comparison for Stan Store and WordPress
Feature	Stan Store	WordPress
Site and brand
Workspace site	Not included	Included
Custom domain	Not included	Included
Theme and fonts	Included	Included
Public content
Blog	Not included	Included
Shop pages	Included	Included
Reach and quality
SEO	Not included	Included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Not included
Commerce
Shop payments	Included	Included
Orders and fulfillment	Included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Included	Not included
Team
AI Assistant	Included	Included

* Note: This table does not capture every feature of Stan Store or WordPress, and is not intended as a comprehensive list. We keep this page current, but Stan Store or WordPress may add or remove features that are not shown here.