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CardelvsSubstack

Substack is the simplest way to write a newsletter, grow it through its network, and get paid. Cardel is your own site, audience, shop, and inbox on one domain.

How Cardel and Substack compare

Substack made paid newsletters normal. You write, it sends, and readers can subscribe or pay in one click. The network effects are real: recommendations, Notes, the app, and discovery bring new readers you did not have to find. There is no monthly fee, and for a writer who wants to write rather than run software, that is a gift.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own. Cardel is not a paid-newsletter network; there is no paywall, no revenue share, and no discovery feed.


Where they are different

  • Substack is a network you publish into. Cardel is a domain you own, with blog, Showcase, Shop, Videos, and Schedule pages.

  • Substack takes a percentage of paid subscriptions. Cardel charges a plan and a small Shop fee; your audience list and email on your domain are yours.

  • Substack chat and comments live in its app. Cardel gives readers accounts on your site and you a Messaging Center for chat, forms, and mail.

Choose Substack when you want to write, get paid, and be discovered with the least possible setup.

Choose Cardel when you want your writing, audience, shop or bookings, and inbox together on your own domain.

You are the Forgemaster. Cardel is your forge. What you build is yours.


Common questions

  • Is Cardel a Substack alternative?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Substack when you want your work, audience, and sales in one place. The feature list below shows where the two overlap and where they part.

  • Can I use Cardel and Substack together?

    Yes. Cardel pages can link out to other products, so you can keep Substack for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared to Substack?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Substack sets its own prices, so check their pricing page below for current plans.

  • How do I switch from Substack to Cardel?

    Choose Start for Free, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare features

What's on Cardel and Substack

A check means that capability is available. Substack is marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Cardel: Included
    Substack: Included
  • Custom domain
    Cardel: Included
    Substack: Included
  • Theme and fonts
    Cardel: Included
    Substack: Included
  • Brand kit
    Cardel: Included
    Substack: Not included

Public content

  • Blog
    Cardel: Included
    Substack: Included
  • Reader engagement
    Cardel: Included
    Substack: Included
  • Showcase pages
    Cardel: Included
    Substack: Not included
  • Shop pages
    Cardel: Included
    Substack: Not included

Reach and quality

  • SEO
    Cardel: Included
    Substack: Included

Audience and email

  • Audience
    Cardel: Included
    Substack: Included
  • Marketing emails
    Cardel: Included
    Substack: Included
  • Bulk email workflows
    Cardel: Included
    Substack: Included
  • Campaign workflows
    Cardel: Included
    Substack: Not included

Messaging

  • Built-in chat
    Cardel: Included
    Substack: Included
  • Messaging Center
    Cardel: Included
    Substack: Not included

Commerce

  • Shop payments
    Cardel: Included
    Substack: Not included
  • Orders and fulfillment
    Cardel: Included
    Substack: Not included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Cardel: Included
    Substack: Not included

Team

  • Admin users
    Cardel: Included
    Substack: Included
  • Per-admin permissions
    Cardel: Included
    Substack: Included
  • AI Assistant
    Cardel: Included
    Substack: Not included

Other

  • Paid newsletter subscriptions
    Cardel: Not included
    Substack: Included
  • App discovery
    Cardel: Not included
    Substack: Included
  • Podcast publishing
    Cardel: Not included
    Substack: Included
  • Subscriber chat threads
    Cardel: Not included
    Substack: Included

* Note: This table does not capture every feature of Cardel or Substack, and is not intended as a comprehensive list. We keep this page current, but Cardel or Substack may add or remove features that are not shown here.

Cardel vs Substack pricing

Compare plans, prices, and what it costs to get started.

  • Cardel

    You don't pay until you publish

    Build at no cost, then choose Starter, Pro, or Studio when your site goes live.

  • Substack

    Current plans and prices

    See what Substack charges on their pricing page.

Forge your community

Choose Cardel

Looking for a Substack alternative? Bring your work to a site of your own.