How Cardel and Substack compare
Substack made paid newsletters normal. You write, it sends, and readers can subscribe or pay in one click. The network effects are real: recommendations, Notes, the app, and discovery bring new readers you did not have to find. There is no monthly fee, and for a writer who wants to write rather than run software, that is a gift.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own. Cardel is not a paid-newsletter network; there is no paywall, no revenue share, and no discovery feed.
Where they are different
Substack is a network you publish into. Cardel is a domain you own, with blog, Showcase, Shop, Videos, and Schedule pages.
Substack takes a percentage of paid subscriptions. Cardel charges a plan and a small Shop fee; your audience list and email on your domain are yours.
Substack chat and comments live in its app. Cardel gives readers accounts on your site and you a Messaging Center for chat, forms, and mail.
Choose Substack when you want to write, get paid, and be discovered with the least possible setup.
Choose Cardel when you want your writing, audience, shop or bookings, and inbox together on your own domain.
You are the Forgemaster. Cardel is your forge. What you build is yours.
Common questions
Is Cardel a Substack alternative?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Substack when you want your work, audience, and sales in one place. The feature list below shows where the two overlap and where they part.
Can I use Cardel and Substack together?
Yes. Cardel pages can link out to other products, so you can keep Substack for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared to Substack?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Substack sets its own prices, so check their pricing page below for current plans.
How do I switch from Substack to Cardel?
Choose Start for Free, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare features
What's on Cardel and Substack
A check means that capability is available. Substack is marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteCardel: IncludedSubstack: Included
- Custom domainUse your own domain with HTTPS. Cardel includes the DNS records for the site and for sending and receiving email.Use your own domain with HTTPS. Cardel includes the DNS records for the site and for sending and receiving email.Cardel: IncludedSubstack: Included
- Theme and fontsCardel: IncludedSubstack: Included
- Brand kitCardel: IncludedSubstack: Not included
Public content
- BlogCardel: IncludedSubstack: Included
- Reader engagementCardel: IncludedSubstack: Included
- Showcase pagesCardel: IncludedSubstack: Not included
- Shop pagesCardel: IncludedSubstack: Not included
Reach and quality
- SEOCardel: IncludedSubstack: Included
Audience and email
- AudienceGroups, tags, and import so you can organize contacts and bring in an existing list.Groups, tags, and import so you can organize contacts and bring in an existing list.Cardel: IncludedSubstack: Included
- Marketing emailsCardel: IncludedSubstack: Included
- Bulk email workflowsCardel: IncludedSubstack: Included
- Campaign workflowsCardel: IncludedSubstack: Not included
Messaging
- Built-in chatCardel: IncludedSubstack: Included
- Messaging CenterCardel: IncludedSubstack: Not included
Commerce
- Shop paymentsSell on your Shop pages with Stripe. Cardel takes a 0.5% application fee on those card sales. Stripe's own processing fees still apply, and you keep the rest.Sell on your Shop pages with Stripe. Cardel takes a 0.5% application fee on those card sales. Stripe's own processing fees still apply, and you keep the rest.Cardel: IncludedSubstack: Not included
- Orders and fulfillmentCardel: IncludedSubstack: Not included
- Scheduling and bookingsLink to external scheduling available on Starter.Cardel: IncludedSubstack: Not included
Team
- Admin usersCardel: IncludedSubstack: Included
- Per-admin permissionsCardel: IncludedSubstack: Included
- AI AssistantCardel: IncludedSubstack: Not included
Other
- Paid newsletter subscriptionsCardel: Not includedSubstack: Included
- App discoveryCardel: Not includedSubstack: Included
- Podcast publishingCardel: Not includedSubstack: Included
- Subscriber chat threadsCardel: Not includedSubstack: Included
* Note: This table does not capture every feature of Cardel or Substack, and is not intended as a comprehensive list. We keep this page current, but Cardel or Substack may add or remove features that are not shown here.
Cardel vs Substack pricing
Compare plans, prices, and what it costs to get started.
Cardel
You don't pay until you publish
Build at no cost, then choose Starter, Pro, or Studio when your site goes live.
Substack
Current plans and prices
See what Substack charges on their pricing page.
Forge your community
Choose Cardel
Looking for a Substack alternative? Bring your work to a site of your own.
Compare Cardel
See how Cardel stacks up, or explore Substack comparisons.
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