How Thinkific and Wix compare
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose Thinkific when courses, assessments, and student communities are the business.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on Thinkific and Wix
A check means that capability is available. Thinkific and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteThinkific: IncludedWix: Included
- Custom domainThinkific: IncludedWix: Included
- Theme and fontsThinkific: IncludedWix: Included
Public content
- BlogThinkific: Not includedWix: Included
- Showcase pagesThinkific: IncludedWix: Included
- Shop pagesThinkific: IncludedWix: Included
Reach and quality
- SEOThinkific: IncludedWix: Included
Audience and email
- AudienceThinkific: IncludedWix: Included
- Marketing emailsThinkific: IncludedWix: Included
- Campaign workflowsThinkific: Not includedWix: Included
Messaging
- Messaging CenterThinkific: Not includedWix: Included
Commerce
- Shop paymentsThinkific: IncludedWix: Included
- Orders and fulfillmentThinkific: IncludedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Thinkific: IncludedWix: Included
Team
- Admin usersThinkific: IncludedWix: Included
- Per-admin permissionsThinkific: IncludedWix: Included
- AI AssistantThinkific: IncludedWix: Included
* Note: This table does not capture every feature of Thinkific or Wix, and is not intended as a comprehensive list. We keep this page current, but Thinkific or Wix may add or remove features that are not shown here.
Thinkific vs Wix pricing
Compare plans, prices, and what it costs to get started.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
Thinkific and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Thinkific or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Thinkific or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Thinkific and Wix are marked.
Can I use Cardel with Thinkific or Wix?
Yes. Cardel pages can link out to other products, so you can keep Thinkific or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Thinkific and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Thinkific and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Thinkific or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.