Is Cardel an alternative to Thinkific or WordPress?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Thinkific or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Thinkific and WordPress are marked.

Can I use Cardel with Thinkific or WordPress?

Yes. Cardel pages can link out to other products, so you can keep Thinkific or WordPress for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Thinkific and WordPress?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Thinkific and WordPress set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Thinkific or WordPress to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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ThinkificvsWordPress

Thinkific builds courses, communities, and memberships with a site around them. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.

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How Thinkific and WordPress compare

Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.

WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.

Where they are different

Thinkific

Thinkific pages exist to sell courses.
Thinkific broadcasts to students and sends abandoned-cart email.
Thinkific books coaching calendars on Start and up.

WordPress

WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
WordPress email is Jetpack newsletters or a plugin.
WordPress accessibility and SEO depend on your theme and plugins.

Choose Thinkific when courses, assessments, and student communities are the business.

Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.

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What's on Thinkific and WordPress

A check means that capability is available. Thinkific and WordPress are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Thinkific: Included
WordPress: Included
Custom domain
Thinkific: Included
WordPress: Included
Theme and fonts
Thinkific: Included
WordPress: Included

Public content

Blog
Thinkific: Not included
WordPress: Included
Showcase pages
Thinkific: Included
WordPress: Included
Shop pages
Thinkific: Included
WordPress: Included

Reach and quality

SEO
Thinkific: Included
WordPress: Included

Audience and email

Audience
Thinkific: Included
WordPress: Included
Marketing emails
Thinkific: Included
WordPress: Included

Commerce

Shop payments
Thinkific: Included
WordPress: Included
Orders and fulfillment
Thinkific: Included
WordPress: Included
Scheduling and bookingsLink to external scheduling available on Starter.
Thinkific: Included
WordPress: Not included

Team

Admin users
Thinkific: Included
WordPress: Included
Per-admin permissions
Thinkific: Included
WordPress: Included
AI Assistant
Thinkific: Included
WordPress: Included

Feature comparison for Thinkific and WordPress
Feature	Thinkific	WordPress
Site and brand
Workspace site	Included	Included
Custom domain	Included	Included
Theme and fonts	Included	Included
Public content
Blog	Not included	Included
Showcase pages	Included	Included
Shop pages	Included	Included
Reach and quality
SEO	Included	Included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Commerce
Shop payments	Included	Included
Orders and fulfillment	Included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Included	Not included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Thinkific or WordPress, and is not intended as a comprehensive list. We keep this page current, but Thinkific or WordPress may add or remove features that are not shown here.