Compare
ThriveCartvs
Wix
ThriveCart is a lifetime-priced checkout with bumps, upsells, affiliates, and courses. Wix builds any site with an app market, bookings, stores, chat, and email marketing.
How ThriveCart and Wix compare
ThriveCart is a cart that pays for itself once. A one-time price buys high-converting checkout pages, order bumps, one-click upsells, subscriptions, coupons, affiliate management, and a course platform through ThriveCart Learn. Digital sellers who hate monthly fees and love conversion rates have made it a cult favorite.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
ThriveCart
- ThriveCart is the cart, not the site.
- ThriveCart hands buyers to your email tool.
- ThriveCart has no inbox or bookings.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose ThriveCart when checkout conversion, bumps, and affiliates matter and you want to pay once.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on ThriveCart and Wix
A check means that capability is available. ThriveCart and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteThriveCart: Not includedWix: Included
- Custom domainThriveCart: IncludedWix: Included
- Theme and fontsThriveCart: IncludedWix: Included
Public content
- BlogThriveCart: Not includedWix: Included
- Shop pagesThriveCart: Not includedWix: Included
Audience and email
- AudienceThriveCart: IncludedWix: Included
- Marketing emailsThriveCart: Not includedWix: Included
- Campaign workflowsThriveCart: Not includedWix: Included
Messaging
- Messaging CenterThriveCart: Not includedWix: Included
Commerce
- Shop paymentsThriveCart: IncludedWix: Included
- Orders and fulfillmentThriveCart: IncludedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.ThriveCart: Not includedWix: Included
Team
- Admin usersThriveCart: IncludedWix: Included
- AI AssistantThriveCart: IncludedWix: Included
* Note: This table does not capture every feature of ThriveCart or Wix, and is not intended as a comprehensive list. We keep this page current, but ThriveCart or Wix may add or remove features that are not shown here.
ThriveCart vs Wix pricing
Compare plans, prices, and what it costs to get started.
ThriveCart
Current plans and prices
See what ThriveCart charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
ThriveCart and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to ThriveCart or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace ThriveCart or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where ThriveCart and Wix are marked.
Can I use Cardel with ThriveCart or Wix?
Yes. Cardel pages can link out to other products, so you can keep ThriveCart or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with ThriveCart and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. ThriveCart and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from ThriveCart or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, ThriveCart, and Wix
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