How Webflow and Wix compare
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on Webflow and Wix
A check means that capability is available. Webflow and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteWebflow: IncludedWix: Included
- Custom domainWebflow: IncludedWix: Included
- Editor ModeWebflow: IncludedWix: Included
- Theme and fontsWebflow: IncludedWix: Included
Public content
- BlogWebflow: IncludedWix: Included
- Reader engagementWebflow: Not includedWix: Included
- Showcase pagesWebflow: IncludedWix: Included
- Shop pagesWebflow: IncludedWix: Included
Reach and quality
- SEOWebflow: IncludedWix: Included
Audience and email
- AudienceWebflow: Not includedWix: Included
- Marketing emailsWebflow: Not includedWix: Included
- Campaign workflowsWebflow: Not includedWix: Included
Messaging
- Built-in chatWebflow: Not includedWix: Included
- Messaging CenterWebflow: Not includedWix: Included
Commerce
- Shop paymentsWebflow: IncludedWix: Included
- Orders and fulfillmentWebflow: IncludedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Webflow: Not includedWix: Included
Team
- Admin usersWebflow: IncludedWix: Included
- Per-admin permissionsWebflow: IncludedWix: Included
- AI AssistantWebflow: IncludedWix: Included
* Note: This table does not capture every feature of Webflow or Wix, and is not intended as a comprehensive list. We keep this page current, but Webflow or Wix may add or remove features that are not shown here.
Webflow vs Wix pricing
Compare plans, prices, and what it costs to get started.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
Webflow and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Webflow or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Webflow or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Webflow and Wix are marked.
Can I use Cardel with Webflow or Wix?
Yes. Cardel pages can link out to other products, so you can keep Webflow or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Webflow and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Webflow and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Webflow or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.