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WixvsWordPress

Wix builds any site with an app market, bookings, stores, chat, and email marketing. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.

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How Wix and WordPress compare

Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.

WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.

Where they are different

Wix

  • Wix adds features through apps and plan upgrades.
  • Wix's inbox gathers chat and forms.
  • Wix is designed for any business.

WordPress

  • WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
  • WordPress email is Jetpack newsletters or a plugin.
  • WordPress accessibility and SEO depend on your theme and plugins.

Choose Wix when you need breadth: any layout, any app, any business type.

Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.

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What's on Wix and WordPress

A check means that capability is available. Wix and WordPress are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Wix: Included
    WordPress: Included
  • Custom domain
    Wix: Included
    WordPress: Included
  • Editor Mode
    Wix: Included
    WordPress: Included
  • Theme and fonts
    Wix: Included
    WordPress: Included

Public content

  • Blog
    Wix: Included
    WordPress: Included
  • Reader engagement
    Wix: Included
    WordPress: Included
  • Showcase pages
    Wix: Included
    WordPress: Included
  • Shop pages
    Wix: Included
    WordPress: Included

Reach and quality

  • SEO
    Wix: Included
    WordPress: Included

Audience and email

  • Audience
    Wix: Included
    WordPress: Included
  • Marketing emails
    Wix: Included
    WordPress: Included
  • Campaign workflows
    Wix: Included
    WordPress: Not included

Messaging

  • Built-in chat
    Wix: Included
    WordPress: Not included
  • Messaging Center
    Wix: Included
    WordPress: Not included

Commerce

  • Shop payments
    Wix: Included
    WordPress: Included
  • Orders and fulfillment
    Wix: Included
    WordPress: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Wix: Included
    WordPress: Not included

Team

  • Admin users
    Wix: Included
    WordPress: Included
  • Per-admin permissions
    Wix: Included
    WordPress: Included
  • AI Assistant
    Wix: Included
    WordPress: Included

* Note: This table does not capture every feature of Wix or WordPress, and is not intended as a comprehensive list. We keep this page current, but Wix or WordPress may add or remove features that are not shown here.

Wix vs WordPress pricing

Compare plans, prices, and what it costs to get started.

  • Wix

    Current plans and prices

    See what Wix charges on their pricing page.

    See Wix pricing

  • WordPress

    Current plans and prices

    See what WordPress charges on their pricing page.

    See WordPress pricing

Cardel: An alternative to
Wix and WordPress

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Build Your SiteSee Cardel pricing

Common questions

  • Is Cardel an alternative to Wix or WordPress?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Wix or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Wix and WordPress are marked.

  • Can I use Cardel with Wix or WordPress?

    Yes. Cardel pages can link out to other products, so you can keep Wix or WordPress for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Wix and WordPress?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Wix and WordPress set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Wix or WordPress to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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