Metrics

Know how your audience and emails are doing

Metrics answers two questions: is your list growing, and are your emails reaching people? Pick a date range and the numbers are right there. No spreadsheets, no guessing.

Your audience

See new subscribers, people you imported, unsubscribes, deleted contacts, and the net change for the range. Imports are counted on their own, so a big upload doesn't look like a wave of sign-ups. Unsubscribes are split between people who left and addresses removed automatically after a bounce or spam complaint. Subscribed now shows your total today.

Your email

See how many emails went out, plus your delivery rate, bounce rate, and spam rate. The bounce and spam panels each show a risk line, 5% for bounces and 0.1% for spam. Stay under them and your emails keep landing in the inbox. Not sent shows anything that stopped before it went out, like mail held while you were over your plan limit.

Blog: What Is Double Opt-In, and Why Does It Protect Email Deliverability?

Narrow it down

Filter by email type: newsletters, bulk emails, campaigns, or transactional emails like receipts. Then pick a single newsletter or workflow, or a group or tag. By type puts all four side by side, with your top newsletters and workflows listed underneath. Every chart can switch to a table of the daily numbers.

Numbers you can trust

Rates only count emails that got a result back, so mail that's still on its way doesn't drag the numbers down. When there are fewer than 20 results, Metrics tells you the rate is too small to rely on. Days follow your own time zone.

How it works

1. Open Metrics in Admin, under Engagement.

2. Pick 7, 15, 30, or 90 days.

3. Narrow it by email type, a newsletter, a workflow, a group, or a tag.

4. Read your audience numbers, then your delivery, bounce, and spam rates.

A few things worth knowing

Metrics comes with Starter, Pro, and Studio. Opens and clicks aren't counted yet. The Workspace Owner always has Metrics, and Admins only get it if you turn it on for them.