How Beehiiv and Mailchimp compare
Beehiiv treats a newsletter like a media business. Referral programs, Boosts and recommendations, an ad network, paid subscriptions, automations, segmentation, a website with SEO, and deep analytics are all pointed at one thing: growing and monetising a list. Operators who think in subscriber counts and CPMs love it.
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Where they are different
Beehiiv
- Beehiiv's site exists to convert subscribers.
- Beehiiv monetises the list.
- Beehiiv sends.
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Choose Beehiiv when your newsletter is the business and growth loops and ad revenue are the plan.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Compare features
What's on Beehiiv and Mailchimp
A check means that capability is available. Beehiiv and Mailchimp are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteBeehiiv: IncludedMailchimp: Included
- Custom domainBeehiiv: IncludedMailchimp: Included
- Theme and fontsBeehiiv: IncludedMailchimp: Included
- Brand kitBeehiiv: IncludedMailchimp: Not included
Public content
- BlogBeehiiv: IncludedMailchimp: Not included
Reach and quality
- SEOBeehiiv: IncludedMailchimp: Included
Audience and email
- AudienceBeehiiv: IncludedMailchimp: Included
- Email templates and From addressesBeehiiv: IncludedMailchimp: Included
- AI Email Template BuilderBeehiiv: IncludedMailchimp: Included
- Marketing emailsBeehiiv: IncludedMailchimp: Included
- Campaign workflowsBeehiiv: IncludedMailchimp: Included
Team
- Admin usersBeehiiv: IncludedMailchimp: Included
- Per-admin permissionsBeehiiv: IncludedMailchimp: Included
- AI AssistantBeehiiv: IncludedMailchimp: Included
* Note: This table does not capture every feature of Beehiiv or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Beehiiv or Mailchimp may add or remove features that are not shown here.
Beehiiv vs Mailchimp pricing
Compare plans, prices, and what it costs to get started.
Beehiiv
Current plans and prices
See what Beehiiv charges on their pricing page.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Cardel: An alternative to
Beehiiv and Mailchimp
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Beehiiv or Mailchimp?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Beehiiv or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Beehiiv and Mailchimp are marked.
Can I use Cardel with Beehiiv or Mailchimp?
Yes. Cardel pages can link out to other products, so you can keep Beehiiv or Mailchimp for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Beehiiv and Mailchimp?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Beehiiv and Mailchimp set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Beehiiv or Mailchimp to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Beehiiv, and Mailchimp
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