Is Cardel an alternative to BookBub or Mailchimp?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace BookBub or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where BookBub and Mailchimp are marked.

Can I use Cardel with BookBub or Mailchimp?

Yes. Cardel pages can link out to other products, so you can keep BookBub or Mailchimp for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with BookBub and Mailchimp?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. BookBub and Mailchimp set their own prices, so check their pricing pages on this page for current plans.

How do I switch from BookBub or Mailchimp to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

BookBubvsMailchimp

BookBub Author Websites builds a book-first site and simple newsletter for authors. Mailchimp is the small-business email standard with templates, automations, and reporting.

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How BookBub and Mailchimp compare

BookBub Author Websites is made for writers who would rather be writing. Import an ebook from Amazon or BookBub and its cover, description, and retailer links fill in, and each book gets its own page that you update in one place. Templates are designed around genres, the Author Bio, Blog, and Contact pages are ready on day one, and a built-in newsletter pulls your book details into every email. Pro adds series pages, a press kit and events, and reader magnets that trade a free download for a signup, and the Free plan has no time limit.

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Where they are different

BookBub

BookBub's book pages send readers to Amazon, Apple Books, and other retailers, with no checkout on the site.
BookBub's newsletter sends 1,000 emails a month on Free and 10,000 on Pro, from a no-reply address on your domain on Pro, and replies go to your personal email.
BookBub's blog has an RSS feed but no comments, and its only automation is a welcome email.
BookBub's Events page lists your appearances.

Mailchimp

Mailchimp pages capture leads.
Mailchimp sends.
Mailchimp has no shop or bookings.

Choose BookBub when your books sell through retailers, you want a polished author site in an afternoon, and a simple monthly newsletter is all the email you need.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

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What's on BookBub and Mailchimp

A check means that capability is available. BookBub and Mailchimp are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
BookBub: Included
Mailchimp: Included
Custom domain
BookBub: Included
Mailchimp: Included
Theme and fonts
BookBub: Included
Mailchimp: Included

Public content

Blog
BookBub: Included
Mailchimp: Not included
Shop pages
BookBub: Included
Mailchimp: Not included

Reach and quality

SEO
BookBub: Included
Mailchimp: Included

Audience and email

Audience
BookBub: Included
Mailchimp: Included
Email templates and From addresses
BookBub: Included
Mailchimp: Included
Marketing emails
BookBub: Included
Mailchimp: Included
Campaign workflows
BookBub: Not included
Mailchimp: Included

Team

AI Assistant
BookBub: Not included
Mailchimp: Included

Feature comparison for BookBub and Mailchimp
Feature	BookBub	Mailchimp
Site and brand
Workspace site	Included	Included
Custom domain	Included	Included
Theme and fonts	Included	Included
Public content
Blog	Included	Not included
Shop pages	Included	Not included
Reach and quality
SEO	Included	Included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
Marketing emails	Included	Included
Campaign workflows	Not included	Included
Team
AI Assistant	Not included	Included

* Note: This table does not capture every feature of BookBub or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but BookBub or Mailchimp may add or remove features that are not shown here.