How BookBub and Outseta compare
BookBub Author Websites is made for writers who would rather be writing. Import an ebook from Amazon or BookBub and its cover, description, and retailer links fill in, and each book gets its own page that you update in one place. Templates are designed around genres, the Author Bio, Blog, and Contact pages are ready on day one, and a built-in newsletter pulls your book details into every email. Pro adds series pages, a press kit and events, and reader magnets that trade a free download for a signup, and the Free plan has no time limit.
Outseta is the quiet workhorse behind many paid memberships and small SaaS products. Subscription billing, authentication and gated content, a CRM, email marketing, and a support desk come together so a founder can add a paying membership to any site they already have. It is well designed, honest, and built by people who use it.
Where they are different
BookBub
- BookBub's book pages send readers to Amazon, Apple Books, and other retailers, with no checkout on the site.
- BookBub's newsletter sends 1,000 emails a month on Free and 10,000 on Pro, from a no-reply address on your domain on Pro, and replies go to your personal email.
- BookBub's blog has an RSS feed but no comments, and its only automation is a welcome email.
- BookBub's Events page lists your appearances.
Outseta
- Outseta attaches to a site you build elsewhere.
- Outseta bills subscriptions.
- Outseta's support desk handles tickets.
Choose BookBub when your books sell through retailers, you want a polished author site in an afternoon, and a simple monthly newsletter is all the email you need.
Choose Outseta when you sell a subscription and need billing, logins, CRM, and support in one place behind your own site.
Compare features
What's on BookBub and Outseta
A check means that capability is available. BookBub and Outseta are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteBookBub: IncludedOutseta: Not included
- Custom domainBookBub: IncludedOutseta: Not included
Public content
- BlogBookBub: IncludedOutseta: Not included
- Shop pagesBookBub: IncludedOutseta: Not included
Audience and email
- AudienceBookBub: IncludedOutseta: Included
- Email templates and From addressesBookBub: IncludedOutseta: Included
- Email on your domainBookBub: Not includedOutseta: Included
- Marketing emailsBookBub: IncludedOutseta: Included
- Campaign workflowsBookBub: Not includedOutseta: Included
Messaging
- Messaging CenterBookBub: Not includedOutseta: Included
Commerce
- Shop paymentsBookBub: Not includedOutseta: Included
* Note: This table does not capture every feature of BookBub or Outseta, and is not intended as a comprehensive list. We keep this page current, but BookBub or Outseta may add or remove features that are not shown here.
BookBub vs Outseta pricing
Compare plans, prices, and what it costs to get started.
BookBub
Current plans and prices
See what BookBub charges on their pricing page.
Outseta
Current plans and prices
See what Outseta charges on their pricing page.
Cardel: An alternative to
BookBub and Outseta
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to BookBub or Outseta?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace BookBub or Outseta when you want your work, audience, and sales in one place. The feature list on this page shows where BookBub and Outseta are marked.
Can I use Cardel with BookBub or Outseta?
Yes. Cardel pages can link out to other products, so you can keep BookBub or Outseta for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with BookBub and Outseta?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. BookBub and Outseta set their own prices, so check their pricing pages on this page for current plans.
How do I switch from BookBub or Outseta to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.