How Carrd and Kit compare
Carrd is intentionally small. One-page sites, responsive by default, with forms, embeds, and payment buttons on Pro, for a price that is low. When you need a landing page, a profile, or a coming-soon page today, Carrd could be the right tool.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
Choose Carrd when one good page is all you need.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on Carrd and Kit
A check means that capability is available. Carrd and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteCarrd: IncludedKit: Included
- Custom domainCarrd: IncludedKit: Included
- Theme and fontsCarrd: IncludedKit: Included
Reach and quality
- SEOCarrd: IncludedKit: Included
Audience and email
- Marketing emailsCarrd: Not includedKit: Included
Commerce
- Shop paymentsCarrd: Not includedKit: Included
Team
- AI AssistantCarrd: IncludedKit: Included
* Note: This table does not capture every feature of Carrd or Kit, and is not intended as a comprehensive list. We keep this page current, but Carrd or Kit may add or remove features that are not shown here.
Carrd vs Kit pricing
Compare plans, prices, and what it costs to get started.
Carrd
Current plans and prices
See what Carrd charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
Carrd and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Carrd or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Carrd or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Carrd and Kit are marked.
Can I use Cardel with Carrd or Kit?
Yes. Cardel pages can link out to other products, so you can keep Carrd or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Carrd and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Carrd and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Carrd or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.