Compare
ClickFunnelsvs
Kit
ClickFunnels is the funnel builder: pages, upsells, email, and courses built for launches. Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network.
How ClickFunnels and Kit compare
ClickFunnels wrote the playbook on the sales funnel, and the 2.0 platform still does that job better than most: unlimited funnels on every plan, one-click upsells and order bumps, Smart Checkout, A/B tests, countdown timers, and templates built by people who sell for a living. Around the funnel it has grown a site and blog, courses, a store, email, automations, a CRM with pipelines, and MessageHub for conversations.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
ClickFunnels
- ClickFunnels starts from the offer and works backward to the page.
- Both give you an inbox.
- ClickFunnels appointments begin on the Scale plan.
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Choose ClickFunnels when the offer is the business: you launch funnels, split-test them, stack upsells, sell courses and memberships, and want affiliates and SMS in the same account.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on ClickFunnels and Kit
A check means that capability is available. ClickFunnels and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteClickFunnels: IncludedKit: Included
- Custom domainClickFunnels: IncludedKit: Included
- Theme and fontsClickFunnels: IncludedKit: Included
Public content
- BlogClickFunnels: IncludedKit: Not included
- Showcase pagesClickFunnels: IncludedKit: Not included
- Shop pagesClickFunnels: IncludedKit: Not included
Reach and quality
- SEOClickFunnels: IncludedKit: Included
Audience and email
- AudienceClickFunnels: IncludedKit: Included
- Email on your domainClickFunnels: IncludedKit: Not included
- Marketing emailsClickFunnels: IncludedKit: Included
- Campaign workflowsClickFunnels: IncludedKit: Included
Messaging
- Built-in chatClickFunnels: IncludedKit: Not included
- Messaging CenterClickFunnels: IncludedKit: Not included
Commerce
- Shop paymentsClickFunnels: IncludedKit: Included
- Scheduling and bookingsLink to external scheduling available on Starter.ClickFunnels: IncludedKit: Not included
Team
- Admin usersClickFunnels: IncludedKit: Included
- AI AssistantClickFunnels: IncludedKit: Included
* Note: This table does not capture every feature of ClickFunnels or Kit, and is not intended as a comprehensive list. We keep this page current, but ClickFunnels or Kit may add or remove features that are not shown here.
ClickFunnels vs Kit pricing
Compare plans, prices, and what it costs to get started.
ClickFunnels
Current plans and prices
See what ClickFunnels charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
ClickFunnels and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to ClickFunnels or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace ClickFunnels or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where ClickFunnels and Kit are marked.
Can I use Cardel with ClickFunnels or Kit?
Yes. Cardel pages can link out to other products, so you can keep ClickFunnels or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with ClickFunnels and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. ClickFunnels and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from ClickFunnels or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.