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FramervsKit

Framer lets designers ship animated marketing sites and a CMS from the canvas. Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network.

How Framer and Kit compare

Framer is the fastest way from design canvas to live site. Freeform layout, effects and animations, a CMS, localization, and a template community let designers publish marketing sites that look and move like products. If you think in Figma and want the site to feel that way, Framer is a joy.

Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.

Where they are different

Framer

  • Framer ends at publish.
  • Framer has no reader accounts.
  • Framer sells nothing natively.

Kit

  • Kit's landing pages are lead capture.
  • Kit sends from its infrastructure.
  • Kit Commerce sells digital products.

Choose Framer when the site is a designed artifact and motion matters.

Choose Kit when the list is the business and you want the deepest creator-focused email tooling.

Compare features

What's on Framer and Kit

A check means that capability is available. Framer and Kit are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Framer: Included
    Kit: Included
  • Custom domain
    Framer: Included
    Kit: Included
  • Theme and fonts
    Framer: Included
    Kit: Included

Public content

  • Blog
    Framer: Included
    Kit: Not included
  • Showcase pages
    Framer: Included
    Kit: Not included

Reach and quality

  • SEO
    Framer: Included
    Kit: Included

Audience and email

  • Audience
    Framer: Not included
    Kit: Included
  • Marketing emails
    Framer: Not included
    Kit: Included
  • Campaign workflows
    Framer: Not included
    Kit: Included

Commerce

  • Shop payments
    Framer: Not included
    Kit: Included

Team

  • Admin users
    Framer: Included
    Kit: Included
  • AI Assistant
    Framer: Included
    Kit: Included

* Note: This table does not capture every feature of Framer or Kit, and is not intended as a comprehensive list. We keep this page current, but Framer or Kit may add or remove features that are not shown here.

Framer vs Kit pricing

Compare plans, prices, and what it costs to get started.

  • Framer

    Current plans and prices

    See what Framer charges on their pricing page.

  • Kit

    Current plans and prices

    See what Kit charges on their pricing page.

Cardel: An alternative to
Framer and Kit

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Framer or Kit?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Framer or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Framer and Kit are marked.

  • Can I use Cardel with Framer or Kit?

    Yes. Cardel pages can link out to other products, so you can keep Framer or Kit for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Framer and Kit?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Framer and Kit set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Framer or Kit to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.