How Framer and Kit compare
Framer is the fastest way from design canvas to live site. Freeform layout, effects and animations, a CMS, localization, and a template community let designers publish marketing sites that look and move like products. If you think in Figma and want the site to feel that way, Framer is a joy.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
Framer
- Framer ends at publish.
- Framer has no reader accounts.
- Framer sells nothing natively.
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Choose Framer when the site is a designed artifact and motion matters.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on Framer and Kit
A check means that capability is available. Framer and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteFramer: IncludedKit: Included
- Custom domainFramer: IncludedKit: Included
- Theme and fontsFramer: IncludedKit: Included
Public content
- BlogFramer: IncludedKit: Not included
- Showcase pagesFramer: IncludedKit: Not included
Reach and quality
- SEOFramer: IncludedKit: Included
Audience and email
- AudienceFramer: Not includedKit: Included
- Marketing emailsFramer: Not includedKit: Included
- Campaign workflowsFramer: Not includedKit: Included
Commerce
- Shop paymentsFramer: Not includedKit: Included
Team
- Admin usersFramer: IncludedKit: Included
- AI AssistantFramer: IncludedKit: Included
* Note: This table does not capture every feature of Framer or Kit, and is not intended as a comprehensive list. We keep this page current, but Framer or Kit may add or remove features that are not shown here.
Framer vs Kit pricing
Compare plans, prices, and what it costs to get started.
Framer
Current plans and prices
See what Framer charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
Framer and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Framer or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Framer or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Framer and Kit are marked.
Can I use Cardel with Framer or Kit?
Yes. Cardel pages can link out to other products, so you can keep Framer or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Framer and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Framer and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Framer or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Framer, and Kit
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