Compare
GoHighLevelvs
Kit
GoHighLevel is an agency system: CRM, calendars, SMS and email, funnels, and white-label. Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network.
How GoHighLevel and Kit compare
GoHighLevel is the operating system agencies build a business on. Unlimited contacts and users on every plan, sub-accounts you can resell under your own brand, a CRM with pipelines, unified Conversations across SMS, email, calls, WhatsApp, and social DMs, booking calendars that sync with Google and Outlook, workflow automation, reputation management, and Voice and Conversation AI. If you run marketing for local businesses, or want to sell software to them, HighLevel is the deepest toolbox in the category.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
GoHighLevel
- HighLevel is built to run many businesses from one login, with usage-based charges for texts, calls, emails, and AI.
- Both put inbound email into an inbox.
- HighLevel Blogs publish SEO-ready posts.
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Choose GoHighLevel when you serve clients or local businesses and need CRM, SMS, calling, reviews, funnels, and sub-accounts that you can rebill or white label.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on GoHighLevel and Kit
A check means that capability is available. GoHighLevel and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGoHighLevel: IncludedKit: Included
- Custom domainGoHighLevel: IncludedKit: Included
- Theme and fontsGoHighLevel: IncludedKit: Included
- Brand kitGoHighLevel: IncludedKit: Not included
Public content
- BlogGoHighLevel: IncludedKit: Not included
Reach and quality
- SEOGoHighLevel: IncludedKit: Included
Audience and email
- AudienceGoHighLevel: IncludedKit: Included
- Email on your domainGoHighLevel: IncludedKit: Not included
- Marketing emailsGoHighLevel: IncludedKit: Included
- Campaign workflowsGoHighLevel: IncludedKit: Included
Messaging
- Built-in chatGoHighLevel: IncludedKit: Not included
- Messaging CenterGoHighLevel: IncludedKit: Not included
Commerce
- Shop paymentsGoHighLevel: IncludedKit: Included
- Scheduling and bookingsLink to external scheduling available on Starter.GoHighLevel: IncludedKit: Not included
Team
- Admin usersGoHighLevel: IncludedKit: Included
- AI AssistantGoHighLevel: IncludedKit: Included
* Note: This table does not capture every feature of GoHighLevel or Kit, and is not intended as a comprehensive list. We keep this page current, but GoHighLevel or Kit may add or remove features that are not shown here.
GoHighLevel vs Kit pricing
Compare plans, prices, and what it costs to get started.
GoHighLevel
Current plans and prices
See what GoHighLevel charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
GoHighLevel and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to GoHighLevel or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace GoHighLevel or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where GoHighLevel and Kit are marked.
Can I use Cardel with GoHighLevel or Kit?
Yes. Cardel pages can link out to other products, so you can keep GoHighLevel or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with GoHighLevel and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. GoHighLevel and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from GoHighLevel or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, GoHighLevel, and Kit
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