How Gumroad and Kit compare
Gumroad is selling without ceremony. Upload a file, set a price, share a link, and Gumroad handles checkout, delivery, VAT, memberships, pay-what-you-want, discount codes, and customer emails, taking a cut only when you sell. For creators who want to sell today and not think about infrastructure, it remains the easy answer.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
Gumroad
- Gumroad is a storefront with a profile.
- Gumroad emails customers about products.
- Gumroad has no inbox or bookings.
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Choose Gumroad when you sell downloads or memberships and want zero setup and no monthly fee.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on Gumroad and Kit
A check means that capability is available. Gumroad and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteGumroad: IncludedKit: Included
- Custom domainGumroad: IncludedKit: Included
- Theme and fontsGumroad: IncludedKit: Included
Public content
- Shop pagesGumroad: IncludedKit: Not included
Audience and email
- AudienceGumroad: IncludedKit: Included
- Marketing emailsGumroad: IncludedKit: Included
- Campaign workflowsGumroad: IncludedKit: Included
Commerce
- Shop paymentsGumroad: IncludedKit: Included
Team
- Admin usersGumroad: IncludedKit: Included
- AI AssistantGumroad: IncludedKit: Included
* Note: This table does not capture every feature of Gumroad or Kit, and is not intended as a comprehensive list. We keep this page current, but Gumroad or Kit may add or remove features that are not shown here.
Gumroad vs Kit pricing
Compare plans, prices, and what it costs to get started.
Gumroad
Current plans and prices
See what Gumroad charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
Gumroad and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Gumroad or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Gumroad or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Gumroad and Kit are marked.
Can I use Cardel with Gumroad or Kit?
Yes. Cardel pages can link out to other products, so you can keep Gumroad or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Gumroad and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Gumroad and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Gumroad or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Gumroad, and Kit
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