How Kajabi and Kit compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on Kajabi and Kit
A check means that capability is available. Kajabi and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedKit: Included
- Custom domainKajabi: IncludedKit: Included
- Theme and fontsKajabi: IncludedKit: Included
Public content
- BlogKajabi: IncludedKit: Not included
- Showcase pagesKajabi: IncludedKit: Not included
- Shop pagesKajabi: IncludedKit: Not included
Reach and quality
- SEOKajabi: IncludedKit: Included
Audience and email
- AudienceKajabi: IncludedKit: Included
- AI Email Template BuilderKajabi: IncludedKit: Included
- Marketing emailsKajabi: IncludedKit: Included
- Campaign workflowsKajabi: IncludedKit: Included
Messaging
- Built-in chatKajabi: IncludedKit: Not included
Commerce
- Shop paymentsKajabi: IncludedKit: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedKit: Not included
Team
- Admin usersKajabi: IncludedKit: Included
- AI AssistantKajabi: IncludedKit: Included
* Note: This table does not capture every feature of Kajabi or Kit, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Kit may add or remove features that are not shown here.
Kajabi vs Kit pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
Kajabi and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Kit are marked.
Can I use Cardel with Kajabi or Kit?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.