How Kajabi and Mailchimp compare
Kajabi is a proven all-in-one for experts who sell courses, coaching, and memberships, then market them with funnels and email from one vendor. That is real strength. If the product is a program people log in to and work through inside Kajabi, it is built for exactly that.
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Where they are different
Choose Kajabi when the center of the business is courses, a sales pipeline, and memberships that live inside Kajabi.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Compare features
What's on Kajabi and Mailchimp
A check means that capability is available. Kajabi and Mailchimp are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKajabi: IncludedMailchimp: Included
- Custom domainKajabi: IncludedMailchimp: Included
- Theme and fontsKajabi: IncludedMailchimp: Included
Public content
- BlogKajabi: IncludedMailchimp: Not included
- Shop pagesKajabi: IncludedMailchimp: Not included
Reach and quality
- SEOKajabi: IncludedMailchimp: Included
Audience and email
- AudienceKajabi: IncludedMailchimp: Included
- AI Email Template BuilderKajabi: IncludedMailchimp: Included
- Marketing emailsKajabi: IncludedMailchimp: Included
- Campaign workflowsKajabi: IncludedMailchimp: Included
Commerce
- Shop paymentsKajabi: IncludedMailchimp: Not included
- Scheduling and bookingsLink to external scheduling available on Starter.Kajabi: IncludedMailchimp: Not included
Team
- Admin usersKajabi: IncludedMailchimp: Included
- AI AssistantKajabi: IncludedMailchimp: Included
* Note: This table does not capture every feature of Kajabi or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Kajabi or Mailchimp may add or remove features that are not shown here.
Kajabi vs Mailchimp pricing
Compare plans, prices, and what it costs to get started.
Kajabi
Current plans and prices
See what Kajabi charges on their pricing page.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Cardel: An alternative to
Kajabi and Mailchimp
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kajabi or Mailchimp?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kajabi or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Kajabi and Mailchimp are marked.
Can I use Cardel with Kajabi or Mailchimp?
Yes. Cardel pages can link out to other products, so you can keep Kajabi or Mailchimp for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kajabi and Mailchimp?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kajabi and Mailchimp set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kajabi or Mailchimp to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kajabi, and Mailchimp
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