How Kartra and Kit compare
Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Where they are different
Kartra
- Kartra pages are campaign pages first.
- Kartra has blog page templates and a WordPress push, not a blog engine.
- Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Compare features
What's on Kartra and Kit
A check means that capability is available. Kartra and Kit are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKartra: IncludedKit: Included
- Custom domainKartra: IncludedKit: Included
- Theme and fontsKartra: IncludedKit: Included
Public content
- Showcase pagesKartra: IncludedKit: Not included
- Shop pagesKartra: IncludedKit: Not included
Reach and quality
- SEOKartra: IncludedKit: Included
Audience and email
- AudienceKartra: IncludedKit: Included
- Email templates and From addressesKartra: IncludedKit: Included
- AI Email Template BuilderKartra: IncludedKit: Included
- Email on your domainKartra: IncludedKit: Not included
- Marketing emailsKartra: IncludedKit: Included
- Campaign workflowsKartra: IncludedKit: Included
Messaging
- Built-in chatKartra: IncludedKit: Not included
- Messaging CenterKartra: IncludedKit: Not included
Commerce
- Shop paymentsKartra: IncludedKit: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kartra: IncludedKit: Not included
Team
- Admin usersKartra: IncludedKit: Included
- AI AssistantKartra: IncludedKit: Included
* Note: This table does not capture every feature of Kartra or Kit, and is not intended as a comprehensive list. We keep this page current, but Kartra or Kit may add or remove features that are not shown here.
Kartra vs Kit pricing
Compare plans, prices, and what it costs to get started.
Kartra
Current plans and prices
See what Kartra charges on their pricing page.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Cardel: An alternative to
Kartra and Kit
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kartra or Kit?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Kit when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Kit are marked.
Can I use Cardel with Kartra or Kit?
Yes. Cardel pages can link out to other products, so you can keep Kartra or Kit for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kartra and Kit?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Kit set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kartra or Kit to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kartra, and Kit
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