Is Cardel an alternative to Kartra or Mailchimp?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kartra or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Kartra and Mailchimp are marked.

Can I use Cardel with Kartra or Mailchimp?

Yes. Cardel pages can link out to other products, so you can keep Kartra or Mailchimp for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Kartra and Mailchimp?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kartra and Mailchimp set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Kartra or Mailchimp to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

KartravsMailchimp

Kartra joins checkout, email automation, memberships, and a helpdesk in one system. Mailchimp is the small-business email standard with templates, automations, and reporting.

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How Kartra and Mailchimp compare

Kartra is the operator's all-in-one. Checkouts with one-time, recurring, or installment pricing, email and SMS campaigns that react to what a lead does, membership portals for courses, calendars with paid bookings, a helpdesk with tickets and a wiki, and split tests on up to four page versions. If you run offers, sequences, and a member area as one machine and want the analytics to match, Kartra was built for exactly that.

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Where they are different

Kartra

Kartra pages are campaign pages first.
Kartra has blog page templates and a WordPress push, not a blog engine.
Kartra's helpdesk takes tickets from a forwarded support address on Growth and up.

Mailchimp

Mailchimp pages capture leads.
Mailchimp sends.
Mailchimp has no shop or bookings.

Choose Kartra when you sell through checkouts and sequences, deliver inside memberships, and want a helpdesk, affiliates, SMS, and split testing wired to the same lead record.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

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What's on Kartra and Mailchimp

A check means that capability is available. Kartra and Mailchimp are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Kartra: Included
Mailchimp: Included
Custom domain
Kartra: Included
Mailchimp: Included
Theme and fonts
Kartra: Included
Mailchimp: Included

Public content

Shop pages
Kartra: Included
Mailchimp: Not included

Reach and quality

SEO
Kartra: Included
Mailchimp: Included

Audience and email

Audience
Kartra: Included
Mailchimp: Included
Email templates and From addresses
Kartra: Included
Mailchimp: Included
AI Email Template Builder
Kartra: Included
Mailchimp: Included
Email on your domain
Kartra: Included
Mailchimp: Not included
Marketing emails
Kartra: Included
Mailchimp: Included
Campaign workflows
Kartra: Included
Mailchimp: Included

Messaging

Messaging Center
Kartra: Included
Mailchimp: Not included

Commerce

Shop payments
Kartra: Included
Mailchimp: Not included
Scheduling and bookingsLink to external scheduling available on Starter.
Kartra: Included
Mailchimp: Not included

Team

Admin users
Kartra: Included
Mailchimp: Included
Per-admin permissions
Kartra: Included
Mailchimp: Included
AI Assistant
Kartra: Included
Mailchimp: Included

Feature comparison for Kartra and Mailchimp
Feature	Kartra	Mailchimp
Site and brand
Workspace site	Included	Included
Custom domain	Included	Included
Theme and fonts	Included	Included
Public content
Shop pages	Included	Not included
Reach and quality
SEO	Included	Included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
AI Email Template Builder	Included	Included
Email on your domain	Included	Not included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Messaging
Messaging Center	Included	Not included
Commerce
Shop payments	Included	Not included
Scheduling and bookingsLink to external scheduling available on Starter.	Included	Not included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Kartra or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Kartra or Mailchimp may add or remove features that are not shown here.