How Kit and Klaviyo compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Klaviyo
- Klaviyo needs a store to listen to.
- Klaviyo sends.
- Klaviyo optimizes revenue per send.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.
Compare features
What's on Kit and Klaviyo
A check means that capability is available. Kit and Klaviyo are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedKlaviyo: Not included
- Custom domainKit: IncludedKlaviyo: Not included
Audience and email
- AudienceKit: IncludedKlaviyo: Included
- Email templates and From addressesKit: IncludedKlaviyo: Included
- AI Email Template BuilderKit: IncludedKlaviyo: Included
- Marketing emailsKit: IncludedKlaviyo: Included
- Campaign workflowsKit: IncludedKlaviyo: Included
Commerce
- Shop paymentsKit: IncludedKlaviyo: Not included
Team
- Admin usersKit: IncludedKlaviyo: Included
- AI AssistantKit: IncludedKlaviyo: Included
* Note: This table does not capture every feature of Kit or Klaviyo, and is not intended as a comprehensive list. We keep this page current, but Kit or Klaviyo may add or remove features that are not shown here.
Kit vs Klaviyo pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Klaviyo
Current plans and prices
See what Klaviyo charges on their pricing page.
Cardel: An alternative to
Kit and Klaviyo
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Klaviyo?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Klaviyo when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Klaviyo are marked.
Can I use Cardel with Kit or Klaviyo?
Yes. Cardel pages can link out to other products, so you can keep Kit or Klaviyo for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Klaviyo?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Klaviyo set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Klaviyo to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.