How Kit and Leadpages compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Leadpages does landing pages very well. Conversion-tested templates, pop-ups, alert bars, A/B testing, lead notifications, and Stripe checkouts help a marketer launch a campaign page in an afternoon and know how it is performing. It stays focused, and that focus is why people keep it.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Leadpages
- Leadpages captures leads on a page.
- Leadpages hands leads to your email tool.
- Leadpages has no inbox or bookings.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Leadpages when your job is campaign pages and lead capture feeding another stack.
Compare features
What's on Kit and Leadpages
A check means that capability is available. Kit and Leadpages are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedLeadpages: Included
- Custom domainKit: IncludedLeadpages: Included
- Theme and fontsKit: IncludedLeadpages: Included
- Brand kitKit: Not includedLeadpages: Included
Public content
- BlogKit: Not includedLeadpages: Included
- Showcase pagesKit: Not includedLeadpages: Included
- Shop pagesKit: Not includedLeadpages: Included
Reach and quality
- SEOKit: IncludedLeadpages: Included
Audience and email
- AudienceKit: IncludedLeadpages: Included
- Marketing emailsKit: IncludedLeadpages: Not included
- Campaign workflowsKit: IncludedLeadpages: Not included
Commerce
- Shop paymentsKit: IncludedLeadpages: Included
Team
- Admin usersKit: IncludedLeadpages: Included
- AI AssistantKit: IncludedLeadpages: Included
* Note: This table does not capture every feature of Kit or Leadpages, and is not intended as a comprehensive list. We keep this page current, but Kit or Leadpages may add or remove features that are not shown here.
Kit vs Leadpages pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Leadpages
Current plans and prices
See what Leadpages charges on their pricing page.
Cardel: An alternative to
Kit and Leadpages
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Leadpages?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Leadpages when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Leadpages are marked.
Can I use Cardel with Kit or Leadpages?
Yes. Cardel pages can link out to other products, so you can keep Kit or Leadpages for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Leadpages?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Leadpages set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Leadpages to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.