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KitvsLemon Squeezy

Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network. Lemon Squeezy is a merchant of record for software and digital goods with tax handled.

How Kit and Lemon Squeezy compare

Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.

Lemon Squeezy takes the hard parts of selling software off your plate. As merchant of record it handles global tax, fraud, and compliance, while you get hosted checkout, subscriptions, license keys, a storefront, customer email, affiliates, and a clean API. Developers and digital product makers choose it so they can ship instead of file returns.

Where they are different

Kit

  • Kit's landing pages are lead capture.
  • Kit sends from its infrastructure.
  • Kit Commerce sells digital products.

Lemon Squeezy

  • Lemon Squeezy is the checkout behind your product.
  • Lemon Squeezy emails customers.
  • Lemon Squeezy has no inbox or bookings.

Choose Kit when the list is the business and you want the deepest creator-focused email tooling.

Choose Lemon Squeezy when you sell software or digital goods globally and want tax and licensing handled.

Compare features

What's on Kit and Lemon Squeezy

A check means that capability is available. Kit and Lemon Squeezy are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Kit: Included
    Lemon Squeezy: Included
  • Custom domain
    Kit: Included
    Lemon Squeezy: Included
  • Theme and fonts
    Kit: Included
    Lemon Squeezy: Included

Public content

  • Shop pages
    Kit: Not included
    Lemon Squeezy: Included

Audience and email

  • Audience
    Kit: Included
    Lemon Squeezy: Included
  • Email templates and From addresses
    Kit: Included
    Lemon Squeezy: Included
  • Marketing emails
    Kit: Included
    Lemon Squeezy: Included
  • Campaign workflows
    Kit: Included
    Lemon Squeezy: Included

Commerce

  • Shop payments
    Kit: Included
    Lemon Squeezy: Included

Team

  • Admin users
    Kit: Included
    Lemon Squeezy: Included
  • AI Assistant
    Kit: Included
    Lemon Squeezy: Not included

* Note: This table does not capture every feature of Kit or Lemon Squeezy, and is not intended as a comprehensive list. We keep this page current, but Kit or Lemon Squeezy may add or remove features that are not shown here.

Kit vs Lemon Squeezy pricing

Compare plans, prices, and what it costs to get started.

  • Kit

    Current plans and prices

    See what Kit charges on their pricing page.

  • Lemon Squeezy

    Current plans and prices

    See what Lemon Squeezy charges on their pricing page.

Cardel: An alternative to
Kit and Lemon Squeezy

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Kit or Lemon Squeezy?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Lemon Squeezy when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Lemon Squeezy are marked.

  • Can I use Cardel with Kit or Lemon Squeezy?

    Yes. Cardel pages can link out to other products, so you can keep Kit or Lemon Squeezy for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Kit and Lemon Squeezy?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Lemon Squeezy set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Kit or Lemon Squeezy to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.