How Kit and Shopify compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Shopify is what you use when the store is the business. World-class checkout, inventory and shipping, taxes, POS, thousands of apps, Shopify Email, Shopify Inbox, and a theme store make it the standard for merchants of every size. It scales from one product to a warehouse without changing platforms.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Shopify
- Shopify's blog and pages serve the store.
- Shopify Inbox handles chat.
- Shopify doesn't manage scheduling natively.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Shopify when you sell products at volume and need inventory, shipping, tax, and apps.
Compare features
What's on Kit and Shopify
A check means that capability is available. Kit and Shopify are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedShopify: Included
- Custom domainKit: IncludedShopify: Included
- Theme and fontsKit: IncludedShopify: Included
Public content
- BlogKit: Not includedShopify: Included
- Reader engagementKit: Not includedShopify: Included
- Showcase pagesKit: Not includedShopify: Included
- Shop pagesKit: Not includedShopify: Included
Reach and quality
- SEOKit: IncludedShopify: Included
Audience and email
- AudienceKit: IncludedShopify: Included
- Email templates and From addressesKit: IncludedShopify: Included
- AI Email Template BuilderKit: IncludedShopify: Included
- Marketing emailsKit: IncludedShopify: Included
- Campaign workflowsKit: IncludedShopify: Included
Messaging
- Built-in chatKit: Not includedShopify: Included
- Messaging CenterKit: Not includedShopify: Included
Commerce
- Shop paymentsKit: IncludedShopify: Included
Team
- Admin usersKit: IncludedShopify: Included
- AI AssistantKit: IncludedShopify: Included
* Note: This table does not capture every feature of Kit or Shopify, and is not intended as a comprehensive list. We keep this page current, but Kit or Shopify may add or remove features that are not shown here.
Kit vs Shopify pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Shopify
Current plans and prices
See what Shopify charges on their pricing page.
Cardel: An alternative to
Kit and Shopify
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Shopify?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Shopify when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Shopify are marked.
Can I use Cardel with Kit or Shopify?
Yes. Cardel pages can link out to other products, so you can keep Kit or Shopify for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Shopify?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Shopify set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Shopify to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
