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KitvsSquarespace

Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network. Squarespace builds sites with commerce, scheduling, and email as add-ons.

How Kit and Squarespace compare

Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.

Squarespace makes sites that look finished. Award-winning templates, a fluid editor, commerce, scheduling through Acuity, email campaigns, and member areas mean a designer or small business can build almost anything in one account. It is polished, dependable, and deservedly popular with people who care how things look.

Where they are different

Kit

  • Kit's landing pages are lead capture.
  • Kit sends from its infrastructure.
  • Kit Commerce sells digital products.

Squarespace

  • Squarespace sells pieces separately: commerce tiers, scheduling seats, email campaign plans.
  • Squarespace email is outbound.
  • Squarespace has comments on the blog.

Choose Kit when the list is the business and you want the deepest creator-focused email tooling.

Choose Squarespace when design flexibility and a huge template library matter most and you are happy adding modules as you grow.

Compare features

What's on Kit and Squarespace

A check means that capability is available. Kit and Squarespace are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Kit: Included
    Squarespace: Included
  • Custom domain
    Kit: Included
    Squarespace: Included
  • Theme and fonts
    Kit: Included
    Squarespace: Included
  • Brand kit
    Kit: Not included
    Squarespace: Included

Public content

  • Blog
    Kit: Not included
    Squarespace: Included
  • Reader engagement
    Kit: Not included
    Squarespace: Included
  • Showcase pages
    Kit: Not included
    Squarespace: Included
  • Shop pages
    Kit: Not included
    Squarespace: Included

Reach and quality

  • SEO
    Kit: Included
    Squarespace: Included

Audience and email

  • Audience
    Kit: Included
    Squarespace: Included
  • Email templates and From addresses
    Kit: Included
    Squarespace: Included
  • Marketing emails
    Kit: Included
    Squarespace: Included
  • Campaign workflows
    Kit: Included
    Squarespace: Included

Commerce

  • Shop payments
    Kit: Included
    Squarespace: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Kit: Not included
    Squarespace: Included

Team

  • Admin users
    Kit: Included
    Squarespace: Included
  • AI Assistant
    Kit: Included
    Squarespace: Included

* Note: This table does not capture every feature of Kit or Squarespace, and is not intended as a comprehensive list. We keep this page current, but Kit or Squarespace may add or remove features that are not shown here.

Kit vs Squarespace pricing

Compare plans, prices, and what it costs to get started.

  • Kit

    Current plans and prices

    See what Kit charges on their pricing page.

  • Squarespace

    Current plans and prices

    See what Squarespace charges on their pricing page.

Cardel: An alternative to
Kit and Squarespace

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Kit or Squarespace?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Squarespace when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Squarespace are marked.

  • Can I use Cardel with Kit or Squarespace?

    Yes. Cardel pages can link out to other products, so you can keep Kit or Squarespace for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Kit and Squarespace?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Squarespace set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Kit or Squarespace to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.