Compare
Kitvs
Stan Store
Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.
How Kit and Stan Store compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Stan Store
- Stan is a page at stan.store/you.
- Stan emails from its platform.
- Stan books calls with payment.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.
Compare features
What's on Kit and Stan Store
A check means that capability is available. Kit and Stan Store are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedStan Store: Not included
- Custom domainKit: IncludedStan Store: Not included
- Theme and fontsKit: IncludedStan Store: Included
Public content
- Shop pagesKit: Not includedStan Store: Included
Reach and quality
- SEOKit: IncludedStan Store: Not included
Audience and email
- AudienceKit: IncludedStan Store: Included
- Marketing emailsKit: IncludedStan Store: Included
- Campaign workflowsKit: IncludedStan Store: Included
Commerce
- Shop paymentsKit: IncludedStan Store: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kit: Not includedStan Store: Included
Team
- AI AssistantKit: IncludedStan Store: Included
* Note: This table does not capture every feature of Kit or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Kit or Stan Store may add or remove features that are not shown here.
Kit vs Stan Store pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Stan Store
Current plans and prices
See what Stan Store charges on their pricing page.
Cardel: An alternative to
Kit and Stan Store
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Stan Store?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Stan Store are marked.
Can I use Cardel with Kit or Stan Store?
Yes. Cardel pages can link out to other products, so you can keep Kit or Stan Store for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Stan Store?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Stan Store set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Stan Store to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.