How Kit and Thinkific compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Kit and Thinkific
A check means that capability is available. Kit and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedThinkific: Included
- Custom domainKit: IncludedThinkific: Included
- Theme and fontsKit: IncludedThinkific: Included
Public content
- Showcase pagesKit: Not includedThinkific: Included
- Shop pagesKit: Not includedThinkific: Included
Reach and quality
- SEOKit: IncludedThinkific: Included
Audience and email
- AudienceKit: IncludedThinkific: Included
- Marketing emailsKit: IncludedThinkific: Included
- Campaign workflowsKit: IncludedThinkific: Not included
Commerce
- Shop paymentsKit: IncludedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kit: Not includedThinkific: Included
Team
- Admin usersKit: IncludedThinkific: Included
- AI AssistantKit: IncludedThinkific: Included
* Note: This table does not capture every feature of Kit or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Kit or Thinkific may add or remove features that are not shown here.
Kit vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Kit and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Thinkific are marked.
Can I use Cardel with Kit or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Kit or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.