Compare
Kitvs
ThriveCart
Kit, formerly ConvertKit, is creator email: forms, automations, paid newsletters, and a network. ThriveCart is a lifetime-priced checkout with bumps, upsells, affiliates, and courses.
How Kit and ThriveCart compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
ThriveCart is a cart that pays for itself once. A one-time price buys high-converting checkout pages, order bumps, one-click upsells, subscriptions, coupons, affiliate management, and a course platform through ThriveCart Learn. Digital sellers who hate monthly fees and love conversion rates have made it a cult favorite.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
ThriveCart
- ThriveCart is the cart, not the site.
- ThriveCart hands buyers to your email tool.
- ThriveCart has no inbox or bookings.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose ThriveCart when checkout conversion, bumps, and affiliates matter and you want to pay once.
Compare features
What's on Kit and ThriveCart
A check means that capability is available. Kit and ThriveCart are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedThriveCart: Not included
- Custom domainKit: IncludedThriveCart: Included
- Theme and fontsKit: IncludedThriveCart: Included
Audience and email
- AudienceKit: IncludedThriveCart: Included
- Marketing emailsKit: IncludedThriveCart: Not included
- Campaign workflowsKit: IncludedThriveCart: Not included
Commerce
- Shop paymentsKit: IncludedThriveCart: Included
Team
- Admin usersKit: IncludedThriveCart: Included
- AI AssistantKit: IncludedThriveCart: Included
* Note: This table does not capture every feature of Kit or ThriveCart, and is not intended as a comprehensive list. We keep this page current, but Kit or ThriveCart may add or remove features that are not shown here.
Kit vs ThriveCart pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
ThriveCart
Current plans and prices
See what ThriveCart charges on their pricing page.
Cardel: An alternative to
Kit and ThriveCart
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or ThriveCart?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or ThriveCart when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and ThriveCart are marked.
Can I use Cardel with Kit or ThriveCart?
Yes. Cardel pages can link out to other products, so you can keep Kit or ThriveCart for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and ThriveCart?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and ThriveCart set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or ThriveCart to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Kit, and ThriveCart
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