How Kit and Webflow compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Compare features
What's on Kit and Webflow
A check means that capability is available. Kit and Webflow are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedWebflow: Included
- Custom domainKit: IncludedWebflow: Included
- Theme and fontsKit: IncludedWebflow: Included
Public content
- BlogKit: Not includedWebflow: Included
- Showcase pagesKit: Not includedWebflow: Included
- Shop pagesKit: Not includedWebflow: Included
Reach and quality
- SEOKit: IncludedWebflow: Included
Audience and email
- AudienceKit: IncludedWebflow: Not included
- Marketing emailsKit: IncludedWebflow: Not included
- Campaign workflowsKit: IncludedWebflow: Not included
Commerce
- Shop paymentsKit: IncludedWebflow: Included
Team
- Admin usersKit: IncludedWebflow: Included
- AI AssistantKit: IncludedWebflow: Included
* Note: This table does not capture every feature of Kit or Webflow, and is not intended as a comprehensive list. We keep this page current, but Kit or Webflow may add or remove features that are not shown here.
Kit vs Webflow pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Cardel: An alternative to
Kit and Webflow
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Webflow?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Webflow are marked.
Can I use Cardel with Kit or Webflow?
Yes. Cardel pages can link out to other products, so you can keep Kit or Webflow for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Webflow?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Webflow set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Webflow to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.