How Kit and Wix compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on Kit and Wix
A check means that capability is available. Kit and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedWix: Included
- Custom domainKit: IncludedWix: Included
- Theme and fontsKit: IncludedWix: Included
Public content
- BlogKit: Not includedWix: Included
- Reader engagementKit: Not includedWix: Included
- Showcase pagesKit: Not includedWix: Included
- Shop pagesKit: Not includedWix: Included
Reach and quality
- SEOKit: IncludedWix: Included
Audience and email
- AudienceKit: IncludedWix: Included
- Email templates and From addressesKit: IncludedWix: Included
- AI Email Template BuilderKit: IncludedWix: Included
- Marketing emailsKit: IncludedWix: Included
- Campaign workflowsKit: IncludedWix: Included
Messaging
- Built-in chatKit: Not includedWix: Included
- Messaging CenterKit: Not includedWix: Included
Commerce
- Shop paymentsKit: IncludedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Kit: Not includedWix: Included
Team
- Admin usersKit: IncludedWix: Included
- AI AssistantKit: IncludedWix: Included
* Note: This table does not capture every feature of Kit or Wix, and is not intended as a comprehensive list. We keep this page current, but Kit or Wix may add or remove features that are not shown here.
Kit vs Wix pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
Kit and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Wix are marked.
Can I use Cardel with Kit or Wix?
Yes. Cardel pages can link out to other products, so you can keep Kit or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.