How Kit and WordPress compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
WordPress
- WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
- WordPress email is Jetpack newsletters or a plugin.
- WordPress accessibility and SEO depend on your theme and plugins.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.
Compare features
What's on Kit and WordPress
A check means that capability is available. Kit and WordPress are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedWordPress: Included
- Custom domainKit: IncludedWordPress: Included
- Theme and fontsKit: IncludedWordPress: Included
Public content
- BlogKit: Not includedWordPress: Included
- Reader engagementKit: Not includedWordPress: Included
- Showcase pagesKit: Not includedWordPress: Included
- Shop pagesKit: Not includedWordPress: Included
Reach and quality
- SEOKit: IncludedWordPress: Included
Audience and email
- AudienceKit: IncludedWordPress: Included
- Marketing emailsKit: IncludedWordPress: Included
- Campaign workflowsKit: IncludedWordPress: Not included
Commerce
- Shop paymentsKit: IncludedWordPress: Included
Team
- Admin usersKit: IncludedWordPress: Included
- AI AssistantKit: IncludedWordPress: Included
* Note: This table does not capture every feature of Kit or WordPress, and is not intended as a comprehensive list. We keep this page current, but Kit or WordPress may add or remove features that are not shown here.
Kit vs WordPress pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
WordPress
Current plans and prices
See what WordPress charges on their pricing page.
Cardel: An alternative to
Kit and WordPress
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or WordPress?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and WordPress are marked.
Can I use Cardel with Kit or WordPress?
Yes. Cardel pages can link out to other products, so you can keep Kit or WordPress for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and WordPress?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and WordPress set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or WordPress to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.