Is Cardel an alternative to Klaviyo or Mailchimp?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Klaviyo or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Klaviyo and Mailchimp are marked.

Can I use Cardel with Klaviyo or Mailchimp?

Yes. Cardel pages can link out to other products, so you can keep Klaviyo or Mailchimp for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Klaviyo and Mailchimp?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Klaviyo and Mailchimp set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Klaviyo or Mailchimp to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

KlaviyovsMailchimp

Klaviyo is ecommerce marketing automation: email, SMS, and revenue attribution for stores. Mailchimp is the small-business email standard with templates, automations, and reporting.

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How Klaviyo and Mailchimp compare

Klaviyo is the marketing brain of many online stores. Deep integration with Shopify and other platforms, behavior-based flows, predictive segments, email plus SMS plus push, and reporting that ties every send to revenue make it the standard for brands that live on repeat purchases. It is powerful and it is priced for that power.

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Where they are different

Klaviyo

Klaviyo needs a store to listen to.
Klaviyo sends.
Klaviyo optimizes revenue per send.

Mailchimp

Mailchimp pages capture leads.
Mailchimp sends.
Mailchimp has no shop or bookings.

Choose Klaviyo when you run an e-commerce brand and want email and SMS driven by store data.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

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What's on Klaviyo and Mailchimp

A check means that capability is available. Klaviyo and Mailchimp are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Klaviyo: Not included
Mailchimp: Included
Custom domain
Klaviyo: Not included
Mailchimp: Included

Audience and email

Audience
Klaviyo: Included
Mailchimp: Included
Email templates and From addresses
Klaviyo: Included
Mailchimp: Included
AI Email Template Builder
Klaviyo: Included
Mailchimp: Included
Marketing emails
Klaviyo: Included
Mailchimp: Included
Campaign workflows
Klaviyo: Included
Mailchimp: Included

Team

Admin users
Klaviyo: Included
Mailchimp: Included
Per-admin permissions
Klaviyo: Included
Mailchimp: Included
AI Assistant
Klaviyo: Included
Mailchimp: Included

Feature comparison for Klaviyo and Mailchimp
Feature	Klaviyo	Mailchimp
Site and brand
Workspace site	Not included	Included
Custom domain	Not included	Included
Audience and email
Audience	Included	Included
Email templates and From addresses	Included	Included
AI Email Template Builder	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Klaviyo or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Klaviyo or Mailchimp may add or remove features that are not shown here.