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LeadpagesvsMailchimp

Leadpages builds landing pages, pop-ups, and alert bars that convert, with A/B tests. Mailchimp is the small-business email standard with templates, automations, and reporting.

How Leadpages and Mailchimp compare

Leadpages does landing pages very well. Conversion-tested templates, pop-ups, alert bars, A/B testing, lead notifications, and Stripe checkouts help a marketer launch a campaign page in an afternoon and know how it is performing. It stays focused, and that focus is why people keep it.

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Where they are different

Leadpages

  • Leadpages captures leads on a page.
  • Leadpages hands leads to your email tool.
  • Leadpages has no inbox or bookings.

Mailchimp

  • Mailchimp pages capture leads.
  • Mailchimp sends.
  • Mailchimp has no shop or bookings.

Choose Leadpages when your job is campaign pages and lead capture feeding another stack.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Compare features

What's on Leadpages and Mailchimp

A check means that capability is available. Leadpages and Mailchimp are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Leadpages: Included
    Mailchimp: Included
  • Custom domain
    Leadpages: Included
    Mailchimp: Included
  • Theme and fonts
    Leadpages: Included
    Mailchimp: Included
  • Brand kit
    Leadpages: Included
    Mailchimp: Not included

Public content

  • Blog
    Leadpages: Included
    Mailchimp: Not included
  • Shop pages
    Leadpages: Included
    Mailchimp: Not included

Reach and quality

  • SEO
    Leadpages: Included
    Mailchimp: Included

Audience and email

  • Audience
    Leadpages: Included
    Mailchimp: Included
  • Marketing emails
    Leadpages: Not included
    Mailchimp: Included
  • Campaign workflows
    Leadpages: Not included
    Mailchimp: Included

Commerce

  • Shop payments
    Leadpages: Included
    Mailchimp: Not included

Team

  • Admin users
    Leadpages: Included
    Mailchimp: Included
  • AI Assistant
    Leadpages: Included
    Mailchimp: Included

* Note: This table does not capture every feature of Leadpages or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Leadpages or Mailchimp may add or remove features that are not shown here.

Leadpages vs Mailchimp pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Leadpages and Mailchimp

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Leadpages or Mailchimp?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Leadpages or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Leadpages and Mailchimp are marked.

  • Can I use Cardel with Leadpages or Mailchimp?

    Yes. Cardel pages can link out to other products, so you can keep Leadpages or Mailchimp for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Leadpages and Mailchimp?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Leadpages and Mailchimp set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Leadpages or Mailchimp to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.