How Linktree and Mailchimp compare
Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Where they are different
Linktree
- Linktree lives at linktr.ee/you.
- Linktree captures emails and hands them on.
- Linktree's shop is a storefront of links and products.
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Choose Linktree when you need one link that routes social traffic and nothing more.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Compare features
What's on Linktree and Mailchimp
A check means that capability is available. Linktree and Mailchimp are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteLinktree: Not includedMailchimp: Included
- Custom domainLinktree: Not includedMailchimp: Included
- Theme and fontsLinktree: IncludedMailchimp: Included
Public content
- Shop pagesLinktree: IncludedMailchimp: Not included
Reach and quality
- SEOLinktree: Not includedMailchimp: Included
Audience and email
- AudienceLinktree: IncludedMailchimp: Included
- Marketing emailsLinktree: Not includedMailchimp: Included
- Campaign workflowsLinktree: Not includedMailchimp: Included
Commerce
- Shop paymentsLinktree: IncludedMailchimp: Not included
Team
- AI AssistantLinktree: IncludedMailchimp: Included
* Note: This table does not capture every feature of Linktree or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Linktree or Mailchimp may add or remove features that are not shown here.
Linktree vs Mailchimp pricing
Compare plans, prices, and what it costs to get started.
Linktree
Current plans and prices
See what Linktree charges on their pricing page.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Cardel: An alternative to
Linktree and Mailchimp
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Linktree or Mailchimp?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Linktree or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Linktree and Mailchimp are marked.
Can I use Cardel with Linktree or Mailchimp?
Yes. Cardel pages can link out to other products, so you can keep Linktree or Mailchimp for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Linktree and Mailchimp?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Linktree and Mailchimp set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Linktree or Mailchimp to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Linktree, and Mailchimp
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