How Linktree and Substack compare
Linktree solved a real problem and still does it best. One link in your bio opens a tidy page of links, embeds, a shop, tip jar, and email capture, with analytics on every tap. Millions of creators rely on it because it takes two minutes and simply works.
Substack made paid newsletters normal. You write, it sends, and readers can subscribe or pay in one click. The network effects are real: recommendations, Notes, the app, and discovery bring new readers you did not have to find. There is no monthly fee, and for a writer who wants to write rather than run software, that is a gift.
Where they are different
Linktree
- Linktree lives at linktr.ee/you.
- Linktree captures emails and hands them on.
- Linktree's shop is a storefront of links and products.
Substack
- Substack is a network you publish into.
- Substack takes a percentage of paid subscriptions.
- Substack chat and comments live in its app.
Choose Linktree when you need one link that routes social traffic and nothing more.
Choose Substack when you want to write, get paid, and be discovered with the least possible setup.
Compare features
What's on Linktree and Substack
A check means that capability is available. Linktree and Substack are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteLinktree: Not includedSubstack: Included
- Custom domainLinktree: Not includedSubstack: Included
- Theme and fontsLinktree: IncludedSubstack: Included
Public content
- BlogLinktree: Not includedSubstack: Included
- Shop pagesLinktree: IncludedSubstack: Not included
Reach and quality
- SEOLinktree: Not includedSubstack: Included
Audience and email
- AudienceLinktree: IncludedSubstack: Included
- Marketing emailsLinktree: Not includedSubstack: Included
Messaging
- Built-in chatLinktree: Not includedSubstack: Included
Commerce
- Shop paymentsLinktree: IncludedSubstack: Not included
Team
- AI AssistantLinktree: IncludedSubstack: Not included
* Note: This table does not capture every feature of Linktree or Substack, and is not intended as a comprehensive list. We keep this page current, but Linktree or Substack may add or remove features that are not shown here.
Linktree vs Substack pricing
Compare plans, prices, and what it costs to get started.
Linktree
Current plans and prices
See what Linktree charges on their pricing page.
Substack
Current plans and prices
See what Substack charges on their pricing page.
Cardel: An alternative to
Linktree and Substack
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Linktree or Substack?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Linktree or Substack when you want your work, audience, and sales in one place. The feature list on this page shows where Linktree and Substack are marked.
Can I use Cardel with Linktree or Substack?
Yes. Cardel pages can link out to other products, so you can keep Linktree or Substack for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Linktree and Substack?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Linktree and Substack set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Linktree or Substack to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Linktree, and Substack
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