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MailchimpvsMemberful

Mailchimp is the small-business email standard with templates, automations, and reporting. Memberful adds paid memberships, gated content, and newsletters to a site you run.

How Mailchimp and Memberful compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Memberful is a clean way to charge for membership. Stripe billing, plans and gifts, gated WordPress content, Discord and podcast access, member newsletters, and now a landing-page and newsletter builder on your own domain. Publishers who want a paywall without rebuilding their whole site have trusted it for years.

Where they are different

Mailchimp

  • Mailchimp pages capture leads.
  • Mailchimp sends.
  • Mailchimp has no shop or bookings.

Memberful

  • Memberful assumes you have a site.
  • Memberful bills recurring plans.
  • Memberful sends member newsletters.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose Memberful when you want a paywall and member billing on a WordPress or custom site you already run.

Compare features

What's on Mailchimp and Memberful

A check means that capability is available. Mailchimp and Memberful are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Mailchimp: Included
    Memberful: Included
  • Custom domain
    Mailchimp: Included
    Memberful: Included

Audience and email

  • Audience
    Mailchimp: Included
    Memberful: Included
  • Marketing emails
    Mailchimp: Included
    Memberful: Included
  • Campaign workflows
    Mailchimp: Included
    Memberful: Included

Commerce

  • Shop payments
    Mailchimp: Not included
    Memberful: Included

Team

  • Admin users
    Mailchimp: Included
    Memberful: Included
  • AI Assistant
    Mailchimp: Included
    Memberful: Not included

* Note: This table does not capture every feature of Mailchimp or Memberful, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Memberful may add or remove features that are not shown here.

Mailchimp vs Memberful pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Mailchimp and Memberful

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Mailchimp or Memberful?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Memberful when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Memberful are marked.

  • Can I use Cardel with Mailchimp or Memberful?

    Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Memberful for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Mailchimp and Memberful?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Memberful set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Mailchimp or Memberful to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.