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MailchimpvsSquarespace

Mailchimp is the small-business email standard with templates, automations, and reporting. Squarespace builds sites with commerce, scheduling, and email as add-ons.

How Mailchimp and Squarespace compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Squarespace makes sites that look finished. Award-winning templates, a fluid editor, commerce, scheduling through Acuity, email campaigns, and member areas mean a designer or small business can build almost anything in one account. It is polished, dependable, and deservedly popular with people who care how things look.

Where they are different

Mailchimp

  • Mailchimp pages capture leads.
  • Mailchimp sends.
  • Mailchimp has no shop or bookings.

Squarespace

  • Squarespace sells pieces separately: commerce tiers, scheduling seats, email campaign plans.
  • Squarespace email is outbound.
  • Squarespace has comments on the blog.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose Squarespace when design flexibility and a huge template library matter most and you are happy adding modules as you grow.

Compare features

What's on Mailchimp and Squarespace

A check means that capability is available. Mailchimp and Squarespace are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Mailchimp: Included
    Squarespace: Included
  • Custom domain
    Mailchimp: Included
    Squarespace: Included
  • Theme and fonts
    Mailchimp: Included
    Squarespace: Included
  • Brand kit
    Mailchimp: Not included
    Squarespace: Included

Public content

  • Blog
    Mailchimp: Not included
    Squarespace: Included
  • Shop pages
    Mailchimp: Not included
    Squarespace: Included

Reach and quality

  • SEO
    Mailchimp: Included
    Squarespace: Included

Audience and email

  • Audience
    Mailchimp: Included
    Squarespace: Included
  • Email templates and From addresses
    Mailchimp: Included
    Squarespace: Included
  • Marketing emails
    Mailchimp: Included
    Squarespace: Included
  • Campaign workflows
    Mailchimp: Included
    Squarespace: Included

Commerce

  • Shop payments
    Mailchimp: Not included
    Squarespace: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Mailchimp: Not included
    Squarespace: Included

Team

  • Admin users
    Mailchimp: Included
    Squarespace: Included
  • Per-admin permissions
    Mailchimp: Included
    Squarespace: Included
  • AI Assistant
    Mailchimp: Included
    Squarespace: Included

* Note: This table does not capture every feature of Mailchimp or Squarespace, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Squarespace may add or remove features that are not shown here.

Mailchimp vs Squarespace pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Mailchimp and Squarespace

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Mailchimp or Squarespace?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Squarespace when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Squarespace are marked.

  • Can I use Cardel with Mailchimp or Squarespace?

    Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Squarespace for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Mailchimp and Squarespace?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Squarespace set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Mailchimp or Squarespace to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.