Is Cardel an alternative to Mailchimp or Stan Store?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Stan Store when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Stan Store are marked.

Can I use Cardel with Mailchimp or Stan Store?

Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Stan Store for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Mailchimp and Stan Store?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Stan Store set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Mailchimp or Stan Store to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

Compare

MailchimpvsStan Store

Mailchimp is the small-business email standard with templates, automations, and reporting. Stan Store is a link-in-bio store for courses, downloads, calls, and memberships.

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How Mailchimp and Stan Store compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Stan Store makes selling from your bio link almost effortless. Digital downloads, courses, coaching calls with booking, memberships, and lead magnets sit on one mobile-first page with checkout, plus email marketing and funnels on the higher plan. For a creator selling to social followers on their phone, it removes nearly every step.

Where they are different

Mailchimp

Mailchimp pages capture leads.
Mailchimp sends.
Mailchimp has no shop or bookings.

Stan Store

Stan is a page at stan.store/you.
Stan emails from its platform.
Stan books calls with payment.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose Stan Store when you sell downloads, courses, and calls to a social audience and want one link that does it all.

Compare features

What's on Mailchimp and Stan Store

A check means that capability is available. Mailchimp and Stan Store are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Mailchimp: Included
Stan Store: Not included
Custom domain
Mailchimp: Included
Stan Store: Not included
Theme and fonts
Mailchimp: Included
Stan Store: Included

Public content

Shop pages
Mailchimp: Not included
Stan Store: Included

Reach and quality

SEO
Mailchimp: Included
Stan Store: Not included

Audience and email

Audience
Mailchimp: Included
Stan Store: Included
Marketing emails
Mailchimp: Included
Stan Store: Included
Campaign workflows
Mailchimp: Included
Stan Store: Included

Commerce

Shop payments
Mailchimp: Not included
Stan Store: Included
Scheduling and bookingsLink to external scheduling available on Starter.
Mailchimp: Not included
Stan Store: Included

Team

AI Assistant
Mailchimp: Included
Stan Store: Included

Feature comparison for Mailchimp and Stan Store
Feature	Mailchimp	Stan Store
Site and brand
Workspace site	Included	Not included
Custom domain	Included	Not included
Theme and fonts	Included	Included
Public content
Shop pages	Not included	Included
Reach and quality
SEO	Included	Not included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Included
Commerce
Shop payments	Not included	Included
Scheduling and bookingsLink to external scheduling available on Starter.	Not included	Included
Team
AI Assistant	Included	Included

* Note: This table does not capture every feature of Mailchimp or Stan Store, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Stan Store may add or remove features that are not shown here.