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MailchimpvsThinkific

Mailchimp is the small-business email standard with templates, automations, and reporting. Thinkific builds courses, communities, and memberships with a site around them.

How Mailchimp and Thinkific compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.

Where they are different

Mailchimp

  • Mailchimp pages capture leads.
  • Mailchimp sends.
  • Mailchimp has no shop or bookings.

Thinkific

  • Thinkific pages exist to sell courses.
  • Thinkific broadcasts to students and sends abandoned-cart email.
  • Thinkific books coaching calendars on Start and up.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose Thinkific when courses, assessments, and student communities are the business.

Compare features

What's on Mailchimp and Thinkific

A check means that capability is available. Mailchimp and Thinkific are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Mailchimp: Included
    Thinkific: Included
  • Custom domain
    Mailchimp: Included
    Thinkific: Included
  • Theme and fonts
    Mailchimp: Included
    Thinkific: Included

Public content

  • Shop pages
    Mailchimp: Not included
    Thinkific: Included

Reach and quality

  • SEO
    Mailchimp: Included
    Thinkific: Included

Audience and email

  • Audience
    Mailchimp: Included
    Thinkific: Included
  • Marketing emails
    Mailchimp: Included
    Thinkific: Included
  • Campaign workflows
    Mailchimp: Included
    Thinkific: Not included

Commerce

  • Shop payments
    Mailchimp: Not included
    Thinkific: Included
  • Scheduling and bookingsLink to external scheduling available on Starter.
    Mailchimp: Not included
    Thinkific: Included

Team

  • Admin users
    Mailchimp: Included
    Thinkific: Included
  • Per-admin permissions
    Mailchimp: Included
    Thinkific: Included
  • AI Assistant
    Mailchimp: Included
    Thinkific: Included

* Note: This table does not capture every feature of Mailchimp or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Thinkific may add or remove features that are not shown here.

Mailchimp vs Thinkific pricing

Compare plans, prices, and what it costs to get started.

Cardel: An alternative to
Mailchimp and Thinkific

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Mailchimp or Thinkific?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Thinkific are marked.

  • Can I use Cardel with Mailchimp or Thinkific?

    Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Thinkific for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Mailchimp and Thinkific?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Thinkific set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Mailchimp or Thinkific to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.