How Mailchimp and Webflow compare
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Webflow is where designers build real websites without writing code. Pixel-level layout, a proper CMS with collections, interactions and animations, ecommerce, localization, and clean hosting make it the choice of marketing teams and agencies who need control and speed. What you can express in Webflow is remarkable.
Where they are different
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Webflow
- Webflow stops at the site.
- Webflow readers cannot comment or like natively.
- Webflow ecommerce is a full store plan.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Choose Webflow when you need design control, a CMS, and a site that a team will build and maintain.
Compare features
What's on Mailchimp and Webflow
A check means that capability is available. Mailchimp and Webflow are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteMailchimp: IncludedWebflow: Included
- Custom domainMailchimp: IncludedWebflow: Included
- Theme and fontsMailchimp: IncludedWebflow: Included
Public content
- BlogMailchimp: Not includedWebflow: Included
- Shop pagesMailchimp: Not includedWebflow: Included
Reach and quality
- SEOMailchimp: IncludedWebflow: Included
Audience and email
- AudienceMailchimp: IncludedWebflow: Not included
- Marketing emailsMailchimp: IncludedWebflow: Not included
- Campaign workflowsMailchimp: IncludedWebflow: Not included
Commerce
- Shop paymentsMailchimp: Not includedWebflow: Included
Team
- Admin usersMailchimp: IncludedWebflow: Included
- Per-admin permissionsMailchimp: IncludedWebflow: Included
- AI AssistantMailchimp: IncludedWebflow: Included
* Note: This table does not capture every feature of Mailchimp or Webflow, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Webflow may add or remove features that are not shown here.
Mailchimp vs Webflow pricing
Compare plans, prices, and what it costs to get started.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Webflow
Current plans and prices
See what Webflow charges on their pricing page.
Cardel: An alternative to
Mailchimp and Webflow
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Mailchimp or Webflow?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Webflow when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Webflow are marked.
Can I use Cardel with Mailchimp or Webflow?
Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Webflow for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Mailchimp and Webflow?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Webflow set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Mailchimp or Webflow to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.