How Mailchimp and Wix compare
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Wix can build almost anything. A free-form editor, hundreds of templates, an app market, Wix Stores, Wix Bookings, Wix Chat, email marketing, and a business inbox make it a full small-business toolkit, and the AI site builder gets you to a first draft fast. For a business that needs breadth and an app for everything, Wix is a safe bet.
Where they are different
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Wix
- Wix adds features through apps and plan upgrades.
- Wix's inbox gathers chat and forms.
- Wix is designed for any business.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Choose Wix when you need breadth: any layout, any app, any business type.
Compare features
What's on Mailchimp and Wix
A check means that capability is available. Mailchimp and Wix are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteMailchimp: IncludedWix: Included
- Custom domainMailchimp: IncludedWix: Included
- Theme and fontsMailchimp: IncludedWix: Included
Public content
- BlogMailchimp: Not includedWix: Included
- Shop pagesMailchimp: Not includedWix: Included
Reach and quality
- SEOMailchimp: IncludedWix: Included
Audience and email
- AudienceMailchimp: IncludedWix: Included
- Email templates and From addressesMailchimp: IncludedWix: Included
- AI Email Template BuilderMailchimp: IncludedWix: Included
- Marketing emailsMailchimp: IncludedWix: Included
- Campaign workflowsMailchimp: IncludedWix: Included
Messaging
- Messaging CenterMailchimp: Not includedWix: Included
Commerce
- Shop paymentsMailchimp: Not includedWix: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Mailchimp: Not includedWix: Included
Team
- Admin usersMailchimp: IncludedWix: Included
- Per-admin permissionsMailchimp: IncludedWix: Included
- AI AssistantMailchimp: IncludedWix: Included
* Note: This table does not capture every feature of Mailchimp or Wix, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Wix may add or remove features that are not shown here.
Mailchimp vs Wix pricing
Compare plans, prices, and what it costs to get started.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Wix
Current plans and prices
See what Wix charges on their pricing page.
Cardel: An alternative to
Mailchimp and Wix
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Mailchimp or Wix?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Wix when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Wix are marked.
Can I use Cardel with Mailchimp or Wix?
Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Wix for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Mailchimp and Wix?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Wix set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Mailchimp or Wix to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.