Is Cardel an alternative to Mailchimp or WordPress?

Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or WordPress when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and WordPress are marked.

Can I use Cardel with Mailchimp or WordPress?

Yes. Cardel pages can link out to other products, so you can keep Mailchimp or WordPress for what it does best and bring the rest of your work to Cardel.

How much does Cardel cost compared with Mailchimp and WordPress?

You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and WordPress set their own prices, so check their pricing pages on this page for current plans.

How do I switch from Mailchimp or WordPress to Cardel?

Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.

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MailchimpvsWordPress

Mailchimp is the small-business email standard with templates, automations, and reporting. WordPress.com hosts the world's most used publishing software with themes, plugins, and commerce plans.

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How Mailchimp and WordPress compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

WordPress powers a huge share of the web for good reason. This page compares WordPress.com hosted plans. You get the block editor, thousands of themes, comments and likes, Jetpack newsletters, and on higher plans the full plugin ecosystem and WooCommerce. Nothing else offers this much freedom to extend, and your content is exportable and yours.

Where they are different

Mailchimp

Mailchimp pages capture leads.
Mailchimp sends.
Mailchimp has no shop or bookings.

WordPress

WordPress extends by plugin: a form plugin, a booking plugin, an email plugin, each with its own settings.
WordPress email is Jetpack newsletters or a plugin.
WordPress accessibility and SEO depend on your theme and plugins.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose WordPress when you want maximum control, plugins for anything, and the option to self-host.

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What's on Mailchimp and WordPress

A check means that capability is available. Mailchimp and WordPress are marked only when the offer is comparable, not the same product.

Site and brand

Workspace site
Mailchimp: Included
WordPress: Included
Custom domain
Mailchimp: Included
WordPress: Included
Theme and fonts
Mailchimp: Included
WordPress: Included

Public content

Blog
Mailchimp: Not included
WordPress: Included
Shop pages
Mailchimp: Not included
WordPress: Included

Reach and quality

SEO
Mailchimp: Included
WordPress: Included

Audience and email

Audience
Mailchimp: Included
WordPress: Included
Marketing emails
Mailchimp: Included
WordPress: Included
Campaign workflows
Mailchimp: Included
WordPress: Not included

Commerce

Shop payments
Mailchimp: Not included
WordPress: Included

Team

Admin users
Mailchimp: Included
WordPress: Included
Per-admin permissions
Mailchimp: Included
WordPress: Included
AI Assistant
Mailchimp: Included
WordPress: Included

Feature comparison for Mailchimp and WordPress
Feature	Mailchimp	WordPress
Site and brand
Workspace site	Included	Included
Custom domain	Included	Included
Theme and fonts	Included	Included
Public content
Blog	Not included	Included
Shop pages	Not included	Included
Reach and quality
SEO	Included	Included
Audience and email
Audience	Included	Included
Marketing emails	Included	Included
Campaign workflows	Included	Not included
Commerce
Shop payments	Not included	Included
Team
Admin users	Included	Included
Per-admin permissions	Included	Included
AI Assistant	Included	Included

* Note: This table does not capture every feature of Mailchimp or WordPress, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or WordPress may add or remove features that are not shown here.