How Substack and Thinkific compare
Substack made paid newsletters normal. You write, it sends, and readers can subscribe or pay in one click. The network effects are real: recommendations, Notes, the app, and discovery bring new readers you did not have to find. There is no monthly fee, and for a writer who wants to write rather than run software, that is a gift.
Thinkific is a reliable place to build and sell learning. Courses, assessments, certificates, communities, memberships, and a branded mobile app option let a training business grow without moving platforms, and the site builder is good enough that many creators never need another. It is steady, well documented, and built around the student.
Where they are different
Substack
- Substack is a network you publish into.
- Substack takes a percentage of paid subscriptions.
- Substack chat and comments live in its app.
Thinkific
- Thinkific pages exist to sell courses.
- Thinkific broadcasts to students and sends abandoned-cart email.
- Thinkific books coaching calendars on Start and up.
Choose Substack when you want to write, get paid, and be discovered with the least possible setup.
Choose Thinkific when courses, assessments, and student communities are the business.
Compare features
What's on Substack and Thinkific
A check means that capability is available. Substack and Thinkific are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteSubstack: IncludedThinkific: Included
- Custom domainSubstack: IncludedThinkific: Included
- Theme and fontsSubstack: IncludedThinkific: Included
Public content
- BlogSubstack: IncludedThinkific: Not included
- Showcase pagesSubstack: Not includedThinkific: Included
- Shop pagesSubstack: Not includedThinkific: Included
Reach and quality
- SEOSubstack: IncludedThinkific: Included
Audience and email
- AudienceSubstack: IncludedThinkific: Included
- Marketing emailsSubstack: IncludedThinkific: Included
Commerce
- Shop paymentsSubstack: Not includedThinkific: Included
- Orders and fulfillmentSubstack: Not includedThinkific: Included
- Scheduling and bookingsLink to external scheduling available on Starter.Substack: Not includedThinkific: Included
Team
- Admin usersSubstack: IncludedThinkific: Included
- Per-admin permissionsSubstack: IncludedThinkific: Included
- AI AssistantSubstack: Not includedThinkific: Included
* Note: This table does not capture every feature of Substack or Thinkific, and is not intended as a comprehensive list. We keep this page current, but Substack or Thinkific may add or remove features that are not shown here.
Substack vs Thinkific pricing
Compare plans, prices, and what it costs to get started.
Substack
Current plans and prices
See what Substack charges on their pricing page.
Thinkific
Current plans and prices
See what Thinkific charges on their pricing page.
Cardel: An alternative to
Substack and Thinkific
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Substack or Thinkific?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Substack or Thinkific when you want your work, audience, and sales in one place. The feature list on this page shows where Substack and Thinkific are marked.
Can I use Cardel with Substack or Thinkific?
Yes. Cardel pages can link out to other products, so you can keep Substack or Thinkific for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Substack and Thinkific?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Substack and Thinkific set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Substack or Thinkific to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Substack, and Thinkific
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