How Kit and Mailchimp compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Compare features
What's on Kit and Mailchimp
A check means that capability is available. Kit and Mailchimp are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedMailchimp: Included
- Custom domainKit: IncludedMailchimp: Included
- Theme and fontsKit: IncludedMailchimp: Included
Reach and quality
- SEOKit: IncludedMailchimp: Included
Audience and email
- AudienceKit: IncludedMailchimp: Included
- Email templates and From addressesKit: IncludedMailchimp: Included
- AI Email Template BuilderKit: IncludedMailchimp: Included
- Marketing emailsKit: IncludedMailchimp: Included
- Campaign workflowsKit: IncludedMailchimp: Included
Commerce
- Shop paymentsKit: IncludedMailchimp: Not included
Team
- Admin usersKit: IncludedMailchimp: Included
- AI AssistantKit: IncludedMailchimp: Included
* Note: This table does not capture every feature of Kit or Mailchimp, and is not intended as a comprehensive list. We keep this page current, but Kit or Mailchimp may add or remove features that are not shown here.
Kit vs Mailchimp pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Cardel: An alternative to
Kit and Mailchimp
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Mailchimp?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Mailchimp when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Mailchimp are marked.
Can I use Cardel with Kit or Mailchimp?
Yes. Cardel pages can link out to other products, so you can keep Kit or Mailchimp for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Mailchimp?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Mailchimp set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Mailchimp to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.