How Kit and Outseta compare
Kit, formerly ConvertKit, is email marketing made for creators. Forms and landing pages, tags and segments, visual automations, sequences, a Creator Network for recommendations, paid newsletters, and Kit Commerce for digital products give a creator everything the list needs, with a free plan to start. It is thoughtful and built by people who know creators.
Outseta is the quiet workhorse behind many paid memberships and small SaaS products. Subscription billing, authentication and gated content, a CRM, email marketing, and a support desk come together so a founder can add a paying membership to any site they already have. It is well designed, honest, and built by people who use it.
Where they are different
Kit
- Kit's landing pages are lead capture.
- Kit sends from its infrastructure.
- Kit Commerce sells digital products.
Outseta
- Outseta attaches to a site you build elsewhere.
- Outseta bills subscriptions.
- Outseta's support desk handles tickets.
Choose Kit when the list is the business and you want the deepest creator-focused email tooling.
Choose Outseta when you sell a subscription and need billing, logins, CRM, and support in one place behind your own site.
Compare features
What's on Kit and Outseta
A check means that capability is available. Kit and Outseta are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteKit: IncludedOutseta: Not included
- Custom domainKit: IncludedOutseta: Not included
Audience and email
- AudienceKit: IncludedOutseta: Included
- Email templates and From addressesKit: IncludedOutseta: Included
- Email on your domainKit: Not includedOutseta: Included
- Marketing emailsKit: IncludedOutseta: Included
- Campaign workflowsKit: IncludedOutseta: Included
Messaging
- Built-in chatKit: Not includedOutseta: Included
- Messaging CenterKit: Not includedOutseta: Included
Commerce
- Shop paymentsKit: IncludedOutseta: Included
Team
- Admin usersKit: IncludedOutseta: Included
- AI AssistantKit: IncludedOutseta: Not included
* Note: This table does not capture every feature of Kit or Outseta, and is not intended as a comprehensive list. We keep this page current, but Kit or Outseta may add or remove features that are not shown here.
Kit vs Outseta pricing
Compare plans, prices, and what it costs to get started.
Kit
Current plans and prices
See what Kit charges on their pricing page.
Outseta
Current plans and prices
See what Outseta charges on their pricing page.
Cardel: An alternative to
Kit and Outseta
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Kit or Outseta?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Kit or Outseta when you want your work, audience, and sales in one place. The feature list on this page shows where Kit and Outseta are marked.
Can I use Cardel with Kit or Outseta?
Yes. Cardel pages can link out to other products, so you can keep Kit or Outseta for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Kit and Outseta?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Kit and Outseta set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Kit or Outseta to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.