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MailchimpvsOutseta

Mailchimp is the small-business email standard with templates, automations, and reporting. Outseta handles membership billing, logins, CRM, email, and support in one tool.

How Mailchimp and Outseta compare

Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.

Outseta is the quiet workhorse behind many paid memberships and small SaaS products. Subscription billing, authentication and gated content, a CRM, email marketing, and a support desk come together so a founder can add a paying membership to any site they already have. It is well designed, honest, and built by people who use it.

Where they are different

Mailchimp

  • Mailchimp pages capture leads.
  • Mailchimp sends.
  • Mailchimp has no shop or bookings.

Outseta

  • Outseta attaches to a site you build elsewhere.
  • Outseta bills subscriptions.
  • Outseta's support desk handles tickets.

Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.

Choose Outseta when you sell a subscription and need billing, logins, CRM, and support in one place behind your own site.

Compare features

What's on Mailchimp and Outseta

A check means that capability is available. Mailchimp and Outseta are marked only when the offer is comparable, not the same product.

Site and brand

  • Workspace site
    Mailchimp: Included
    Outseta: Not included
  • Custom domain
    Mailchimp: Included
    Outseta: Not included

Audience and email

  • Audience
    Mailchimp: Included
    Outseta: Included
  • Email templates and From addresses
    Mailchimp: Included
    Outseta: Included
  • Email on your domain
    Mailchimp: Not included
    Outseta: Included
  • Marketing emails
    Mailchimp: Included
    Outseta: Included
  • Campaign workflows
    Mailchimp: Included
    Outseta: Included

Messaging

  • Messaging Center
    Mailchimp: Not included
    Outseta: Included

Commerce

  • Shop payments
    Mailchimp: Not included
    Outseta: Included

Team

  • Admin users
    Mailchimp: Included
    Outseta: Included
  • Per-admin permissions
    Mailchimp: Included
    Outseta: Included
  • AI Assistant
    Mailchimp: Included
    Outseta: Not included

* Note: This table does not capture every feature of Mailchimp or Outseta, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Outseta may add or remove features that are not shown here.

Mailchimp vs Outseta pricing

Compare plans, prices, and what it costs to get started.

  • Mailchimp

    Current plans and prices

    See what Mailchimp charges on their pricing page.

  • Outseta

    Current plans and prices

    See what Outseta charges on their pricing page.

Cardel: An alternative to
Mailchimp and Outseta

You don't pay until you publish.

Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.

Common questions

  • Is Cardel an alternative to Mailchimp or Outseta?

    Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Outseta when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Outseta are marked.

  • Can I use Cardel with Mailchimp or Outseta?

    Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Outseta for what it does best and bring the rest of your work to Cardel.

  • How much does Cardel cost compared with Mailchimp and Outseta?

    You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Outseta set their own prices, so check their pricing pages on this page for current plans.

  • How do I switch from Mailchimp or Outseta to Cardel?

    Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.