How Mailchimp and Outseta compare
Mailchimp is the name most small businesses say first. Templates, a drag-and-drop editor, segmentation, customer journeys, A/B testing, reporting, forms and landing pages, and integrations with nearly everything make it a dependable marketing hub. The AI tools and Intuit's ecosystem keep it moving.
Outseta is the quiet workhorse behind many paid memberships and small SaaS products. Subscription billing, authentication and gated content, a CRM, email marketing, and a support desk come together so a founder can add a paying membership to any site they already have. It is well designed, honest, and built by people who use it.
Where they are different
Mailchimp
- Mailchimp pages capture leads.
- Mailchimp sends.
- Mailchimp has no shop or bookings.
Outseta
- Outseta attaches to a site you build elsewhere.
- Outseta bills subscriptions.
- Outseta's support desk handles tickets.
Choose Mailchimp when you want a mature email marketing hub with integrations into everything else you use.
Choose Outseta when you sell a subscription and need billing, logins, CRM, and support in one place behind your own site.
Compare features
What's on Mailchimp and Outseta
A check means that capability is available. Mailchimp and Outseta are marked only when the offer is comparable, not the same product.
Site and brand
- Workspace siteMailchimp: IncludedOutseta: Not included
- Custom domainMailchimp: IncludedOutseta: Not included
Audience and email
- AudienceMailchimp: IncludedOutseta: Included
- Email templates and From addressesMailchimp: IncludedOutseta: Included
- Email on your domainMailchimp: Not includedOutseta: Included
- Marketing emailsMailchimp: IncludedOutseta: Included
- Campaign workflowsMailchimp: IncludedOutseta: Included
Messaging
- Messaging CenterMailchimp: Not includedOutseta: Included
Commerce
- Shop paymentsMailchimp: Not includedOutseta: Included
Team
- Admin usersMailchimp: IncludedOutseta: Included
- Per-admin permissionsMailchimp: IncludedOutseta: Included
- AI AssistantMailchimp: IncludedOutseta: Not included
* Note: This table does not capture every feature of Mailchimp or Outseta, and is not intended as a comprehensive list. We keep this page current, but Mailchimp or Outseta may add or remove features that are not shown here.
Mailchimp vs Outseta pricing
Compare plans, prices, and what it costs to get started.
Mailchimp
Current plans and prices
See what Mailchimp charges on their pricing page.
Outseta
Current plans and prices
See what Outseta charges on their pricing page.
Cardel: An alternative to
Mailchimp and Outseta
You don't pay until you publish.
Cardel provides a home for your craft. Share and sell your work, grow your audience, and bring your community together on a site of your own.
Common questions
Is Cardel an alternative to Mailchimp or Outseta?
Cardel is a home for your craft: a site of your own with a blog, newsletter, shop, community, and one inbox. It can replace Mailchimp or Outseta when you want your work, audience, and sales in one place. The feature list on this page shows where Mailchimp and Outseta are marked.
Can I use Cardel with Mailchimp or Outseta?
Yes. Cardel pages can link out to other products, so you can keep Mailchimp or Outseta for what it does best and bring the rest of your work to Cardel.
How much does Cardel cost compared with Mailchimp and Outseta?
You don't pay for Cardel until you publish. Choose Starter, Pro, or Studio when your site goes live. Mailchimp and Outseta set their own prices, so check their pricing pages on this page for current plans.
How do I switch from Mailchimp or Outseta to Cardel?
Start with Build Your Site, set up your home, and bring your work over at your own pace. You do not have to move everything on day one.
Compare Cardel, Mailchimp, and Outseta
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